The 'Ami d'Été' selection proposes items characterized by relaxed silhouettes and the use of light materials. The lineup includes vintage-inspired polo shirts, loose-fitting trousers, bowling shirts, and flowing maxi skirts. The harmony between structured elements and suppleness evokes summer days adorned with understated elegance.
Playful and diverse patterns, such as stripes, checks, and bold polka dots, bring rhythm and lightness to the silhouettes.
The color palette is primarily composed of red, blue, white, and black. It combines timeless charm with the unique energy of summer.
The accessory range includes spacious and functional tote bags, sunglasses, playful and bold jewelry, and brand-logo caps, completing the summer wardrobe.
In addition, this campaign spotlights the 'Mirage' sneaker, an iconic staple of the Ami Paris footwear collection. Furthermore, a royal blue T-shirt from the 15th-anniversary capsule collection 'Thank You For Being a Friend' is also introduced.
'Thank You For Being a Friend' is a message from founder and creative director Alexandre Mattiussi, expressing gratitude to everyone who has supported and walked alongside Ami Paris since its inception.
'Ami d'Été' is currently available at domestic stores and the official online store at amiparis.com.
ABOUT AMI Born in Paris, France in 2011, Ami Paris is a luxury fashion maison for men and women inspired by the city. Under founder Alexandre Mattiussi, the brand proposes a wardrobe composed of timeless basics, valuing relaxation and authenticity. It embodies effortless elegance that blurs the boundaries between casual and chic.
FACT BOX
- Source: PR TIMES
- Category: New Product