Automated Sales Roleplay Scenario Generation via Chat: amptalk coach Launches New 'AI Scenario Creation' Feature

amptalk, led by CEO Ryoma Inose and based in Shibuya, Tokyo, has launched a new feature for its AI roleplay tool, 'amptalk coach,' which enables the automated creation of roleplay scenarios through AI interaction. By uploading files such as product brochures, catalogs, and FAQs, companies can generate content tailored to their specific needs, significantly reducing the time spent on content creation and allowing for the rapid establishment of practical training environments.

Background

'amptalk coach' is a training support solution that allows companies to create custom training courses and customer personas, enabling sales personnel to conduct practical roleplays with AI anytime. Since its official launch in 2025, it has supported sales enablement for numerous large enterprises aiming to strengthen and structure their sales organizations.

amptalk aims to provide 'practical knowledge that yields results in real negotiations' rather than simple repetition of scripts. However, designing and creating roleplay scenarios has historically required significant time, often acting as a bottleneck in implementation.

The new feature now allows anyone to easily create high-quality scenarios through chat with AI. By simply attaching field-use sales materials, companies can immediately prepare training content aligned with their products and customer characteristics.

Key Features

1. Automated Roleplay Scenario Generation By entering the desired type of roleplay in the chat interface, the AI asks a few questions and generates a scenario based on the responses. Any desired additions or modifications can be reflected through further chat instructions.

2. Customized Training Environment Construction By attaching reference materials such as product brochures, catalogs, or FAQs, the AI references this content to quickly build a practical training environment tailored to the company's products, services, and customer characteristics.

About 'amptalk coach'

'amptalk coach' allows AI to be configured as a training partner by inputting materials, talk scripts, and case studies used in actual sales fields. Sales representatives can perform realistic sales roleplays with AI based on target customer personas and negotiation scenarios.

By replacing the manager with AI for roleplays—the most time-consuming task for managers—it provides an environment where new hires and junior staff can autonomously learn through repetition, significantly reducing the burden of training on managers.