Car Lease Service 'Mobicari' Ranked No. 1 in Three Categories in Customer Image Survey

Mobicari, a car lease service offered by total mobility service provider and Mobility, has ranked first in three categories in a survey conducted by the Japan Marketing Research Organization: 'Car lease brand considered safe for first-time users,' 'Car lease brand to recommend to friends and acquaintances,' and 'Car lease brand that seems capable of car selection matching one's lifestyle.'

Since its launch in March 2026, the service has been recognized for its flexible proposals and support system tailored to customer needs. The management team stated that the results reflect their passion for resolving the anxieties and concerns of customers observed on the front lines.

Key strengths supporting this high rating include:

1. 'Loaner Vehicle Support' for peace of mind while waiting for delivery Leveraging a partner network, the company has built a system that allows customers to use a car smoothly even from the contract stage until delivery.

2. Planning that links vehicle costs with 'asset building' Proposing the optimal vehicle by considering household balance and life plans.

3. Customer support using LINE Daily communication from consultation to maintenance notifications is possible via LINE.

Furthermore, the company offers the industry's first reward service, 'Good Score Gift,' to alleviate concerns regarding mileage limits, supporting safe driving efforts.