Cactus Haircare 'Savon du Savota' Launches New Series! Achieve Plump, Straight Hair with Master-Class Corrective Power Beyond Professionals!

And Nine Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Osamu Kato) will launch "Savon du Savota Master Repair Series," a new product line specializing in the three major hair concerns caused by dryness: "frizz, kinks (waves), and spread." This new series from Savon du Savota, a cactus hair care brand that supports the "troublesome," will be available nationwide at drugstores and variety stores from mid-April 2026. Achieve plump, straight hair with "Enhanced Hair Plumper®*¹*²" & "Wave-Focused Formula."

Background of Development It is said that the amount of information a modern person receives in a day is equivalent to a lifetime's worth for someone living in the Heian period. We are now exhausting our nerves in the process of searching for complex ingredient effects from a vast array of choices and applying them to our own hair concerns. As a result, there has been a rapid increase in "shampoo refugees" who "don't know what suits them," and our own survey (n=4,000 people) revealed that 85% of respondents did not use the same shampoo as the previous month. Savon du Savota pursued a tangible effect that is easy for anyone to understand and can be felt immediately. The focus was on two things: salon-quality repair ingredients utilizing the knowledge of a beauty salon manufacturer, and "cactus," which boasts astonishing moisturizing power.

The newly launched "Savon du Savota Master Repair Series" adopts a unique "wave-focused formula" that combines cactus-derived*¹ serum ingredients and proprietary 3D repair ingredients*² "Hair Plumper®*¹*²" that create plump hair, with PDRN*³ which attracts keratin, and creatine*⁴, a currently trending repair ingredient. It repairs hair into straight, smooth strands by utilizing factors that cause waves, such as humidity and dryness, achieving a super-corrective effect that results in manageable, smooth hair. Enjoy this new series from a brand that champions "supporting the troublesome" for everyone who works hard every day, by maximizing the vitality of high-performance ingredients and cacti.

Master-class texture correction beyond professionals: 3 key points * Enhanced glossy hair ingredients in Hair Plumper®*¹*² for plump hair anytime, whether dry or 100% humid! * Texture correction every time you use it on waves and kinks! Re-bonding inside the hair when it senses humidity! For manageable, straight hair. * Formulated with a 3D-structured "beloved fragrance" that humans completely lose in their teens! A captivating scent for all genders.

● Time-saving & uncompromising method that supports "troublesome" Savon du Savota has devised various innovations in each item to support everyone who feels "troublesome" in their daily lives.

The scrub scaler, which gained attention in the previous series for allowing you to wash your head and body at once, shortening your shampoo routine, and the 2-in-1 hair milk, where cactus balm capsules melt into hair oil with dryer heat, are back with an upgraded version.

Furthermore, a new internal repair hair mist that shortens drying time by 30% was added to the lineup, which 98% of respondents in a survey (※company survey, n=4,000 people) answered was "troublesome." Just one spray on towel-dried hair allows lighter-than-water adsorptive moisturizing ingredients to quickly lift moisture from the hair, providing moisture and manageability while achieving fast drying. Experience the methods of this new series, developed to answer real voices like "I want to save time, but I don't want to compromise on the finish" and "It's troublesome, but I have no choice."

Product Overview All series contain a wave-focused formula + enhanced Hair Plumper®*¹*² The glossy hair ingredients of "Hair Plumper®*¹*²," which combines salon-quality 3D repair ingredients*² utilizing the knowledge of a beauty salon manufacturer and the moisturizing power of cactus*¹, have been enhanced, and the moist plump effect has been upgraded by incorporating argan oil. A texture correction-focused formula has been adopted, where moisturizing ingredients*¹⁰ repair damaged parts inside the hair and straighten them as they sense humidity. Visualization of user feedback from pre-launch monitoring (company survey).

● Product Lineup Cactus Shampoo with moisturizing ingredients second only to water A finish that overflows with moisture from within after just one use. A beauty serum shampoo that washes hair friction-free with straight moisturizing foam. Savon du Savota Master Repair Plump Shampoo Main unit (left): 420mL / ¥1,650 (tax-excluded price ¥1,500), Refill (right): 310mL / ¥1,210 (tax-excluded price ¥1,100)

Treatment that repairs hair straight when it senses humidity A melt balm treatment that attracts moisture from the air and fills hair with hydration when it senses humidity. The formula that wraps hair in moisture as it melts achieves an astonishingly smooth feel. Savon du Savota Master Repair Plump Hair Treatment Main unit (left): 420mL / ¥1,650 (tax-excluded price ¥1,500), Refill (right): 310mL / ¥1,210 (tax-excluded price ¥1,100)

For advanced users! Cool, exhilarating scrub scaler! The popular full-body scrub, which has many repeat customers, has been upgraded to a mega-class stimulating, advanced-user version. It can be used on the scalp and body, making it an addictive all-purpose scrub, perfect as a shampoo substitute or body soap. Savon du Savota Cactus Scrub Scaler Mega 170g / ¥1,540 (tax-excluded price ¥1,400)

2-in-1 hair milk with particles is upgraded! Cactus oil*⁷ balm capsules that melt into hair oil with dryer heat provide time-release moisturizing. Moisturizing ingredients*¹⁰ repair hair straight as they sense humidity, and the texture correction-focused hair milk straightens hair! Complete wet hair care in one step! Savon du Savota Cactus Oil-in Repair Hair Milk 100g / ¥1,540 (tax-excluded price ¥1,400)

Uncompromising finish even with time-saving! Fast-drying & repair mist Improved fast-drying! Shortens drying time by approximately 30%*! Just one spray on towel-dried hair allows lighter-than-water adsorptive moisturizing ingredients to quickly lift moisture from the hair, providing moisture and manageability while achieving fast drying. Contains 1,000%*¹¹ Hair Plumper for plumpness, and the straightening ingredient Creatine (repair) suppresses waves! Savon du Savota Fast-Drying & Moist Plump 1000% Mist 100mL / ¥1,650 (tax-excluded price ¥1,500)