JEANASIS, a brand under Adastria Co., Ltd. (Headquarters: Shibuya 2-21-1, Shibuya-ku, Tokyo; President and Representative Director: Yoshiteru Kitamura), which operates over 40 multi-brands under the mission of "Play fashion!", will launch the 4th installment of its popular "JEANASIS Opinion Leaders" project, where store staff produce their own items, on Friday, April 3, 2026. The collection will be available on the official web store 'and ST', ZOZOTOWN, and at five select JEANASIS stores (Lumine Omiya, Lumine Est Shinjuku, HEP FIVE, Sannomiya, and Amu Plaza Nagasaki). Five items in total were produced by staff members who typically provide fashion advice to customers through in-store service and social media.

JEANASIS proposes sharp and sophisticated fashion as a brand that enjoys culture and fashion. The "JEANASIS Opinion Leaders" project, where popular staff members who are active not only in-store but also online via social media produce products, is an initiative where the planners propose what they love and what excites them to customers through fashion.

For this 4th installment, the team has been refreshed with five members: "PEE," who specializes in healthy outfits; "Miyuki," known for unique girly styles; "Misamisa," who excels at balanced outfits for petite frames; "Hiromi," whose normcore fashion is supported by both men and women; and "HARU," popular for casual outfits with accent colors. They have produced a total of 5 items. The lineup features distinct personalities, combining what the JEANASIS staff "really want to wear" with the voices of their customers.

Project Overview

Release Date: Friday, April 3, 2026

Retail Channels: Official web store 'and ST', ZOZOTOWN, and the five stores where the producing staff are based (Lumine Omiya, Lumine Est Shinjuku, HEP FIVE, Sannomiya, and Amu Plaza Nagasaki).

Special Website: https://www.dot-st.com/jeanasis/cp/260403_jol

※ Scheduled to go live on Friday, March 27, 2026, at 12:00 PM.

Item Overview

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  • Source: PR Times
  • Category: News