What is the concept behind the Mother's Day gifts released by niko and in 2026?

The concept for the Mother's Day gifts is MAKE MOM LAUGH & SMILE!! Make Mom laugh & smile!.

When will the Mother's Day gifts begin selling at domestic stores and online?

The gifts will start selling sequentially from 10:00 AM on Friday, April 10, 2026.

What original character is featured on items like aprons, pouches, and totes?

These items feature the original character named Super Mom to make mothers chuckle.

What is the unique design featured on the Mother's Day handkerchiefs?

The handkerchiefs are designed with a bundle of bills resembling a mother's salary.

Where is the headquarters of Adastria Co., Ltd., the operator of the brand?

The headquarters is located at 2-21-1 Shibuya, Shibuya-ku, Tokyo, Japan.

Mother's Day Thanks with Humor. Make Mom Smile! Make Mom Laugh! "niko and ..." Launches "Super Mom" Series on April 10 (Fri)

Published Apr 10, 2026 6:00 PM ・ Updated Jun 18, 2026 11:42 AM ・ 4 min read ・ Source: PR TIMES

"niko and ...", a brand of Adastria, is launching the humorous "Super Mom" gift series for Mother's Day on April 10, 2026. The collection features unique items like aprons and handkerchiefs designed with original characters, aiming to bring smiles to mothers.

"Play fashion!" Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and Representative Director: Yoshiteru Kitamura), which operates over 40 multi-brand stores as part of the Adastria HD Group, will begin selling Mother's Day gifts at all domestic "niko and ..." stores and online stores, including the official WEB store and ST, starting Friday, April 10, 2026. In addition, "niko and ..." original wrapping will be available at stores and the official WEB store and ST.

"niko and ..." develops projects that propose unique products and experiences through the brand's nine elements: "uni9ue senses" (clothing, food, housing, play, knowledge, health, travel, sound, LOCAL). In preparation for the upcoming Mother's Day on Sunday, May 10, 2026, under the concept of "MAKE MOM LAUGH & SMILE!! Make Mom laugh & smile!", we will be releasing multiple gift items under the title "Super Mom Thank You Club".

The lineup includes items that will make you chuckle, such as aprons, pouches, and totes, featuring the original character "Super Mom". Furthermore, handkerchiefs are a unique item designed with a bundle of bills resembling the "salary" of mothers who work tirelessly (?!). We have also prepared gifts that suit various scenes, such as bead flowers and design mirrors. We propose items and styles that people might spontaneously want to give to someone special, not just those actively searching for gifts, but also during their everyday shopping.

"niko and ..." Mother's Day Gift Overview ■ Release Date: Friday, April 10, 2026, starting at 10:00 AM sequentially *Release date may change due to production circumstances.

Online Site: https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002005333

Handling Stores: All domestic "niko and ..." stores, and ST Yume Mall Saijo, and ST Lalaport Anjo, official WEB store and ST (Adastria), ZOZOTOWN, Rakuten Fashion *Release dates may vary by store.

Product Details (Partial Excerpts) Bead flowers that are cute whether displayed in their packaging or in a vase. The "Thank you" message is a badge, so it can be removed and used for wrapping, etc.

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: and ST / ZOZOTOWN / Rakuten Fashion

Mother's Day Thanks with Humor. Make Mom Smile! Make Mom Laugh! "niko and ..." Launches "Super Mom" Series on April 10 (Fri)

⚡ Key Points

"niko and ..." Mother's Day Gift Overview ■ Release Date: Friday, April 10, 2026, starting at 10:00 AM sequentially *Release date may change due to production circumstances.

Product Details (Partial Excerpts) Bead flowers that are cute whether displayed in their packaging or in a vase. The "Thank you" message is a badge, so it can be removed and used for wrapping, etc.

FACT BOX

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