Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President: Yoshiteru Kitamura), which develops over 40 multi-brands within the and ST HD Group operating under the mission "Play fashion!", will sequentially launch over 100 types (*) of "Cool Item Series" to comfortably and smartly get through the extreme heat of 2026 under its lifestyle brand "LAKOLE". In addition to its signature "PET Bottle Holder," which has surpassed a cumulative series total of 470,000 units (as of March 2026), the "Fan with Peltier (Cooling Plate)," which gained overwhelming support last summer, will be expanded to 4 models. Furthermore, the "Bottle-type Ice Bag," which sold out 10,000 units in just two weeks last year, will also be upgraded and available in 3 selectable sizes. Retaining LAKOLE's characteristic high fashionability, we propose "just right" extreme heat countermeasures that stay close to diversifying lifestyles. (* Total SKUs by color and size)
"LAKOLE" is a lifestyle brand offering everyday goods, women's apparel, men's apparel, and groceries under the concept of "Making the ordinary, wonderful." With a desire to be a brand that stays close to the ever-changing lives of our customers, we deploy various categories centered around everyday goods that make daily life enjoyable.
Sales Overview
- Available Stores: All "LAKOLE" stores, official WEB store and ST - Special Site: https://www.dot-st.com/lakole/disp/itemlist/?dispNo=002005303
Item Lineup *Excerpt
**[Fan Series]**
**The "cooling" function has evolved further, and a W-blade with a Peltier is here! Last year, the "Fan with Peltier (Cooling Plate)," which became a hot topic as a capable item, has been expanded to 4 models this year to be selectable according to needs.**
FACT BOX
- Source: PR TIMES
- Category: New Product