Lifestyle brand niko and ... will launch a collaboration with picture book author Hiroshi Tada on May 13, 2026, featuring eight of his works. The collection translates the humorous world of his stories into daily items like wall clocks and eco-bags. Notably, the brand's popular vinyl umbrellas will feature a kids' version for the first time, allowing for parent-child matching styles.

FACT BOX

  • Source: PR TIMES
  • Category: New Product/キャンペーン