LEPSIM, a brand by Adastria Co., Ltd., is launching a collaboration with Qibao Mala Tang, a leading mala tang specialty restaurant. Under the concept "Add a dash of spice to your daily life," a 10-item capsule collection will be released on Thursday, May 28, 2026. The lineup includes T-shirts, tote bags, and accessories featuring catchy illustrations by artist Cobuhey. To celebrate the launch, experiential campaigns will be held, including a giveaway on X and an in-store promotion where customers can receive a special novelty item by scanning a secret QR code.
FACT BOX
- Source: PR TIMES
- Category: Product Launch