Umaibo turns into stylish lifestyle goods! niko and ... launches collaboration with Yaokin on June 5th

niko and ..., a style editorial brand operated by Adastria Co., Ltd. (HQ: Shibuya, Tokyo; President: Yoshiteru Kitamura), which manages over 40 multi-brands under the 'Play fashion!' mission, will release collaboration items with Yaokin Corporation (HQ: Sumida, Tokyo; President: Masahiko Kadoya) on June 5, 2026. Selected items will be previewed on the official web store 'and ST' starting May 28, 2026. The full launch at all niko and ... stores is scheduled for June 5, 2026.

niko and ... proposes unique items and experiences through its 'uni9ue senses' (Clothing, Food, Housing, Play, Knowledge, Health, Travel, Sound, LOCAL). Yaokin produces and sells fun, playful snacks, ranging from casual snacks to innovative and nostalgic treats loved across generations. They deliver fresh products that nurture the dreams of children in Japan and around the world.

During the rainy season, when moods tend to drop, this collaboration was born from the desire to brighten up the damp atmosphere using the colorful and pop packaging designs of Yaokin's snacks, which are familiar to both adults and children. The collaboration items feature the original packaging designs, intentionally retaining ingredient labels for a realistic touch. The designs are meant to bring a smile to daily life. The design featuring a list of past Umaibo packages is sure to spark conversations among family and friends. The all-over pattern, which scatters familiar snack package art like stickers, is an original niko and ... design. The collection includes lifestyle goods as well as fashion accessories like socks and caps.