Elura, a brand by Adastria Co., Ltd., has released the 'Kami (Divine) T-shirt' and started pre-orders for the 'Kami (Divine) Dress,' both supervised by Yumiko Futagami, President of ICB Co., Ltd. and skeletal diagnosis analyst, beginning June 12, 2026.

Since its debut in 2019, Elura has provided items tailored to the needs of mature women. Building on the success of last winter's collaboration, this new collection was created to ensure that individuals of any of the three skeletal types—Straight, Wave, or Natural—can wear the items with confidence.

The development involved meticulous fine-tuning of materials, necklines, body widths, and lengths. For the T-shirt, Ms. Futagami selected a color palette to address the common concern that 'T-shirts no longer look good.' The dress utilizes the popular 'Sara-Sara Relaxy Series' material, combining high functionality with ease of wear. Detailed styling based on skeletal types is available on their dedicated website.

FACT BOX

  • Source: PR TIMES
  • Category: New Product