Special Seminar on "Communication Skills in the AI Era" Held at Okinawa University of Arts

Anfini Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Jun Hashimoto) held a special seminar on "Self-Branding and SNS Utilization in the AI Era" for 16 third and fourth-year students at the Okinawa Prefectural University of Arts on July 1, 2026.

Kenta Gyobu, Head of the Topline & Growth Commitment Unit at Anfini's Okinawa base, "Ryukyu AI Park," gave a presentation titled "The Merits and Costs of Promoting Yourself on SNS, Dissected by Marketing Professionals." He explained to art students, who often have opportunities to share their work and expressions with society, the communication skills required in the AI era and how to effectively convey their own value.

Background of the Presentation

With the spread of AI and SNS, creators are required not only to have the ability to create works but also the ability to deliver their value to society.

Under the philosophy of human capital management, "Creating business with people as the starting point," Anfini promotes AI human resource development and collaboration with educational institutions, centered around Ryukyu AI Park. This lecture was also conducted as part of these initiatives.

Seminar Content

The lecture explained the importance of balancing both "the ability to create work" and "the ability to communicate," considering the shift in information distribution from search-centric to AI recommendations. It also classified communication strategies into four types: work-driven, position-driven, expertise-driven, and continuous x concept-driven, introducing their respective characteristics and practical methods. Furthermore, it touched upon how Okinawa's unique culture and regional characteristics can be significant strengths, as well as the risks associated with SNS use such as slander, privacy issues, and digital tattoos, sharing ways to continue communicating in one's own authentic style.

Future Outlook

Anfini believes that human resource development in the AI era cannot be completed by a single company but should be achieved through collaboration with educational institutions and local communities. Especially in Okinawa, it is important to create new industries and employment opportunities while leveraging the region's unique culture and creativity. Moving forward, Anfini will continue to foster the next generation of talent who will thrive in the AI era by promoting industry-academia collaboration and regional co-creation, using Ryukyu AI Park as its base.

From the left in the photo: Kenta Gyobu, Head of Anfini Inc.'s Topline & Growth Commitment Unit, and Tomomi Takeuchi, Marketer. Photographed in front of the Okinawa Prefectural University of Arts.

Anfini Inc.

Anfini Inc. is a comprehensive consulting firm established by individuals from major consulting firms. It operates on two axes: the BtoB domain, supporting corporate growth through consulting and education, and the BtoC domain, creating talent and brands as a Brand Generator.

It has been selected as one of the "Best Venture 100" for three consecutive years from fiscal year 2024.

【Company Profile】

Locations

・Tokyo Headquarters: Azabudai Hills, 5-9-1 Toranomon, Minato-ku, Tokyo 105-0001

・Anfini Incubation Studio: Azabudai Hills Residence B, 1-1-2 Azabudai, Minato-ku, Tokyo 106-0041

・Ryukyu AI Park: 3F, Naha Opa, 1-20-1 Izumizaki, Naha City, Okinawa 900-0021

Representative: Jun Hashimoto, Representative Director

Capital: 10,000,000 yen

Date of Establishment: May 7, 2021

Phone Number: 03-4362-7810

Official Website: https://anfini-group.com

Recruitment Special Website: https://anfini-recruit.net

【Contact Regarding This Matter】

Anfini Inc.

Public Relations: Sumimoto

Phone: 03-4362-7810

Email: [email protected]