Angfa's men's tech brand, HOMTECH, will launch "HOMTECH Rising-Up Lubricant One" on May 20, 2026. Developed under the supervision of Ichika Takimoto of the Japan Association for the Promotion of Sex Knowledge, this lubricant addresses the growing interest in sexual wellness. Surveys revealed a significant perception gap between men and women regarding pain during intercourse and women's reluctance to use lubricants due to stickiness or ingredient concerns. The product features a gentle, paraben-free formula, a natural feel, is easy to wash off, and includes vitality ingredients for men. HOMTECH aims for this product to improve communication and care between partners.
FACT BOX
- Source: PR TIMES
- Category: New Product Launch