What percentage of people in their 40s and 50s showed interest in using e-gifts according to AnyReach's survey of 1,003 participants?

Approximately 36% of the 1,003 individuals surveyed by AnyReach expressed willingness to use e-gifts.

How many participants were included in the AnyReach survey about e-gift usage among people in their 40s and 50s?

The AnyReach survey on e-gift usage included exactly 1,003 individuals in their 40s and 50s.

What were the main reasons cited by respondents in the AnyReach survey for the growing demand for e-gifts?

Ease of operation and thoughtfulness were cited as key reasons for the growing demand for e-gifts in the AnyReach survey.

Did the AnyReach survey reveal that e-gift interest is limited to casual occasions among people aged 40s and 50s?

No, the AnyReach survey showed that demand for e-gifts extends beyond casual giving to occasions like birthdays and daily gratitude.

What year did AnyReach publish findings indicating 36% of 1,003 respondents in their 40s and 50s are open to e-gifts?

The article does not specify the year AnyReach published the survey findings about e-gift openness.

Approximately 1 in 3 People in Their 40s and 50s Are Open to Using E-gifts; Demand Extends Beyond Casual Giving

Published May 19, 2026 7:00 PM ・ Updated Jun 14, 2026 3:46 PM ・ 3 min read ・ Source: PR TIMES

AnyReach conducted a survey on e-gift usage among 1,003 individuals in their 40s and 50s. Approximately 36% expressed willingness to use them, citing ease of operation and thoughtfulness as drivers for growing demand in birthday and daily gratitude gifts.

AnyReach (Headquarters: Minato-ku, Tokyo; CEO: Konosuke Nakajima), a provider of the e-gift integration service 'AnyGift' (https://anygift.jp/), conducted a survey titled 'Usage Status and Awareness of E-gifts among People in Their 40s and 50s.'

'E-gifts' allow users to send gifts via URLs in LINE or emails without knowing the recipient's address. While traditionally viewed as casual gifts for the younger demographic, they are becoming an accessible option for broader generations due to changing lifestyles and communication patterns.

Key findings include:

- 36.2% of respondents in their 40s and 50s have 'given' or 'want to give' an e-gift. - The most cited reason for choosing e-gifts is convenience (55.1%), followed by the ability to accommodate recipient preferences (41.1%) and no need for an address (39.1%). - Birthdays are the most popular occasion (62.8%), followed by daily gratitude (44.1%), indicating demand for everyday use. - For business-related gift-giving, 63.6% expressed willingness or conditional willingness to use e-gifts.

Nearly one in three respondents shows interest, confirming steady penetration among the middle-aged generation. The survey also highlighted a preference for 'food and sweets' from givers, while receivers valued 'vouchers or gift cards' the most.

FACT BOX

Source: PR TIMES
Category: Survey
Products / services: AnyGift

Approximately 1 in 3 People in Their 40s and 50s Are Open to Using E-gifts; Demand Extends Beyond Casual Giving

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY