TCB Doctors' Research on Media Influence on Cosmetic Surgery Patients Published in International Medical Journal

TCB doctors published a study in 'PRS Global Open' analyzing media's influence on cosmetic surgery patients. Using data from 146,000+ patients, the research found the internet and Instagram are primary drivers for clinic visits. Media impact varies by demographic: teens are influenced by TikTok, while those in their 40s-50s rely on YouTube. Regional areas also showed higher social media influence than major cities. This study highlights the need for targeted marketing.