Head straight to the event venue after work! Introducing the first 'Oshi-katsu Business Backpack' featuring pockets for fans and penlights, transforming from professional to fan-mode.

Aoyama Trading Co., Ltd. (Headquarters: Fukuyama City, Hiroshima Prefecture; President: Taizo Endo) has released the 'Oshi-katsu Business Backpack,' featuring a stylish design suitable for professional settings combined with specialized functions for fan activities. It is now available at 350 'Aoyama Tailor' stores nationwide and the official online store.

Product Page: https://www.y-aoyama.jp/ec/shop/g/g2006038757228/

In recent years, 'Oshi-katsu' (supporting one's favorite idol or character) has become a lifestyle choice that enhances quality of life for a wide range of people, from Gen Z to working professionals. As the market grows, the ways people engage in fan activities have diversified, and it is increasingly common for professionals to head straight to events, concerts, or sports games after work. This has led to the 'bag problem': carrying two bags is cumbersome, wanting a design that fits in the office but allows for displaying merchandise at the venue, and the difficulty of fitting uniquely shaped items like penlights and fans into standard business bags. To address these needs, we developed a backpack that instantly transforms from a 'business bag' to an 'Oshi-katsu bag' after work.

This item features a unique, unprecedented design. The upper front part of the backpack is a detachable piece with a zipper. It is reversible: one side is a simple design that blends into business settings, while the other is a transparent display pocket, allowing users to decorate it with pins and keychains for their fan activities. While equipped with essential business features like a PC storage pocket and carry-on compatibility, it also includes space to store fans without bending them and pockets for easy access to penlights. Furthermore, the detached part can be used as a shoulder bag by attaching the included strap, allowing users to leave large luggage in a locker and move around lightly with just their valuables and merchandise. It is a 'dual-wielding' backpack designed for modern professionals who head straight to event venues after work.