A New Summer Business Wear Staple: The 'Short-Sleeved Jacket' with 8 Multi-Functions, Sold Out in Some Stores Last Summer, is Here!

Aoyama Trading Co., Ltd. (Head office: Fukuyama City, Hiroshima Prefecture / Representative Director and President: Taizo Endo) has updated its 'Short-Sleeved Jacket,' which received significant attention last year as an item that combines the dignity essential for business scenes with the refreshing feel unique to short sleeves. It will be launched on Thursday, May 7th, at 300 major Yofuku-no-Aoyama stores and the official online store. Product page: https://tinyurl.com/35var3pe

Due to the recent prolonged summers and record-breaking heatwaves, cool and comfortable elements have become essential in summer business wear. The 'Short-Sleeved Jacket,' released last year, garnered a great response, selling out in some stores due to its high practicality, including its refreshing appearance, effectiveness against air conditioning, and a neater look than a cardigan. In April of this year, summer-like temperatures were already recorded in various regions, indicating an 'earlier start to the season.' Against this backdrop, the 'Short-Sleeved Jacket' is being rolled out earlier this year than in previous years. Responding to the voices of business professionals who say, 'Even when it's hot, I can't take off my jacket,' this season's material and functions have been further updated.

This product features a contact-cooling material that provides a pleasant cool sensation upon skin contact, in addition to a sweat-absorbing and quick-drying function, making it a comfortable garment for hot summers. By suppressing stickiness and clinging to the skin caused by sweat, it maintains a smooth feel and cleanliness during outdoor sales calls and commutes. It also reflects customer feedback for 'easy maintenance after washing,' newly equipped with a 'wrinkle-resistant function' for easy care after washing, requiring no ironing. Furthermore, it supports business professionals' summer attire with 8 other features, including UV cut. Matching pants are also available, allowing for wear as a set-up.

Product Overview * Product Number: AJW6334-B/AJW6333-E * Product Name: Short-sleeved Double Jacket [Set-up Wearable] * Material: 100% Polyester * Sizes: S~LL (4 sizes in total) * Selling Price: 14,190 JPY (tax included) * Colors: Charcoal gray, Greige * Sales Stores: 300 major Yofuku-no-Aoyama stores (Greige available in 200 stores), official online store * *The information provided is current as of the release announcement.

Product Features 8 pleasant features for summer:

* ① Contact Cooling (New): Uses a material that feels cool the moment it's worn, a welcome feature for hot summers. * ② Sweat Absorption & Quick-Drying (New): Quickly absorbs and dries sweat, preventing stickiness and sweat stains, keeping you clean. * ③ Wrinkle-Resistant (New): Hard to wrinkle even when put in a bag, and easy care after washing, no ironing needed. * ④ UV Cut: Blocks strong sunlight during outdoor activities and commutes. Provides UV protection just by wearing. * ⑤ Breathability: Good airflow, dissipates heat inside clothing. Looks and feels cool. * ⑥ Stretch: Excellent elasticity that doesn't hinder movement. Comfortable for raising arms and desk work. * ⑦ Lightweight: Shoulders won't get stiff even after long hours of wearing. * ⑧ Washable: Machine washable at home. Quickly refreshes from summer sweat and odors.

Worn Image Matching pants are also available. Set-up wear is possible.

Manager's Comment Saya Takai, Manager, Product Department I

Last year's sold-out item has evolved. We have newly adopted materials and functions that are desirable for summer to make it even more comfortable. The 5-quarter sleeve design that covers the upper arm to make the arm look slimmer and the relaxed silhouette that allows for easy movement are also key points. It is a versatile item that can be worn as a set-up with matching pants. We hope that business professionals who say, 'I want to dress lightly in summer, but a jacket is essential for negotiations and meetings,' will take advantage of this product.