Business Succession of 'Samurai Senbei' Rice Cracker Brand in Hokkaido

Ceremo Supply Co., Ltd. (Headquarters: Sapporo, Hokkaido), a member of the Ai Plan Group, announced that it has succeeded the business related to 'Samurai Senbei' as of April 1, 2026.

Through this succession, the store and brand name will continue, and operations will proceed while maintaining the charm and value of the products that have long been loved by local customers.

'Samurai Senbei' specializes in rice crackers such as senbei and okaki. It has been popular not only as a daily snack but also as a souvenir and gift item, widely supported for offering the rich flavors of Hokkaido.

This business transfer aims to sustain the local brand, the store, and its staff. For the Ai Plan Group, which seeks to enrich its gift product lineup for various occasions such as weddings and funerals, this succession is a significant move to both preserve a community-rooted brand and strengthen its own product proposal capabilities.

Post-succession, 'Samurai Senbei' will maintain its current store and brand name, ensuring that existing customers can continue to use the service with confidence. Moving forward, the company plans to leverage the brand's established product appeal to expand into wider areas, including seasonal greetings, return gifts, and various ceremonial presents.