APOC Inc. (Headquarters: Itabashi-ku, Tokyo; CEO: Shunsuke Saito) has announced the release of an iOS app for its influencer PR matching service, 'UZU Advertising.' Previously operating primarily through web browsers, this app release allows influencers to search for, apply to, and participate in campaigns more comfortably on their smartphones.

What is UZU Advertising? UZU Advertising is a PR matching platform that connects vetted influencers with restaurants, tourist spots, experience facilities, and companies across Japan. It provides opportunities for Japanese and international influencers looking for paid PR work while offering businesses a means to expand brand awareness and attract customers.

Background of the iOS App Release Previously, UZU Advertising was accessed via web browsers. Influencers requested a more mobile-friendly experience to quickly find campaigns, get notified of new listings, and manage the entire workflow from application to reporting efficiently. As influencer activities often occur on the go or at shooting locations, mobile optimization was deemed essential.

Key Features of the iOS App The iOS app optimizes web-based features for smartphones, designed for a more comfortable user experience: - Completing the entire workflow—searching, applying, chatting, and reporting—within the app. - Push notifications for new campaigns and status updates. - UI/UX optimized for smartphone operations. - Support for the 'Instant Visit' feature, allowing campaign participation without prior chatting. - Continued access to payment-related mechanisms, including post-visit payouts and minimum next-day bank transfers.

Download the app for free from the App Store: https://apps.apple.com/jp/app/uzu/id6759511433

Regarding the Android App Only the iOS version is released today. The Android version is currently under development and will be released later. Influencers using Android devices are requested to continue using the web version.

Commitment to Influencers The UZU Advertising team prioritizes influencer satisfaction. Through features like post-visit payouts, fast transfers, the 'Instant Visit' function, and a reward ranking system based on proprietary algorithms, the team aims to build a platform where both influencers and businesses derive circulating value.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Instant Visit