Aqua Star to Speak at "Media Radar WEEK 2026 Summer" Seminar: "Empathy-Based" IP Tie-ups for Gen Z – Promotion and Communication Design for Results

Aqua Star Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Hiroshi Harada; hereinafter, "the Company"), which plans and produces illustrations and digital content, will co-present a seminar with KADOKAWA Corporation at the "22nd Media Radar WEEK 2026 Summer" online seminar event (hosted by I's Corporation) to be held on Friday, June 12, 2026.

"Media Radar WEEK" is an online seminar event specializing in advertising and marketing, operated by the platform "Media Radar" by I's Corporation, held four times a year. During the period, various themed seminars are held, serving as a platform for disseminating information to companies and personnel involved in advertising and marketing.

In the seminar where the Company will speak, the theme will be "'Empathy-Based' IP Tie-ups for Gen Z – Promotion and Communication Design for Results," explaining practical approaches to marketing for Generation Z.

From the Company, Keita Kawano, Producer of the IP Produce Unit, will speak. He will explain the points for creating advertisements that resonate with Generation Z, communication design that leverages the enthusiasm of fans, and how to lead to purchases, using IP tie-ups as a starting point.

[Event Outline]

Event Name 22nd Media Radar WEEK 2026 Summer

Host I's Corporation

Event Period Monday, June 8, 2026 – Friday, June 12, 2026

Seminar Date and Time (Company's Session) Friday, June 12, 2026, 13:00 – 14:00

Format Online (Zoom)

Participation Fee Free (Pre-registration required)

Seminar Details/Application Page https://media-radar.jp/seminar3207.html?inb=1008305

Event Details Page https://media-radar.jp/contents/meditsubu_seminar/mr-week22/?inb=1008305

[Session Program / Speakers]

・ "'Empathy-Based' IP Tie-ups for Gen Z – Promotion and Communication Design for Results"

Aqua Star Inc. Producer, IP Produce Unit Keita Kawano

Engaged in promotion and marketing in a wide range of IP areas such as anime, games, and characters. Specializes in understanding the insights of IP fans and is responsible for planning and promoting tie-up measures.

・ "From Advertising to 'Beloved Content.' Content Marketing Strategy to Increase Touchpoints with Gen Z, Created with Vocaloid Producers"

KADOKAWA Corporation Marketing Sales Department Yuki Yagi

Joined the company as a new graduate in 2023. With deep knowledge of subcultures such as Vocaloid, anime, and games, she is engaged in marketing support that leverages her own "likes." She has handled numerous promotions that capture the context of Generation Z, such as tie-ups centered on Vocaloid music production and unique event-linked projects.

About Aqua Star Inc.

Since its establishment in 1991, the company has focused on visual production and has been involved in creating advertising creatives deployed across various media. Since 2020, it has expanded into promotions involving copyrighted works and IP entertainment content, as well as developing experiential digital content such as AR and metaverse spaces, and supporting measures utilizing social media. The company provides services aimed at solving clients' business challenges through creative and digital solutions.

Our company has a large number of creators responsible for advertising creative production, including approximately 60 illustrators who graduated from art universities and vocational schools, as well as engineers who develop cutting-edge digital content. A major feature is the ability to handle everything from planning proposals to actual production and improvement proposals in a one-stop manner for each project, handling approximately 5,000 projects annually.

Name: Aqua Star Inc. Location: Tokyo Head Office: Ginza Shochiku Square 7F, 1-13-1 Tsukiji, Chuo-ku, Tokyo 104-0045 Kansai Branch: Higo Bridge Ishikawa Building 702, 1-22-4 Edobori, Nishi-ku, Osaka 550-0002 Representative: Representative Director and President Hiroshi Harada Date of Establishment: November 14, 1991

Official Website: https://aqua-star.co.jp/ Production Examples: https://aqua-star.co.jp/works/

▼ Inquiries regarding this matter Aqua Star Inc. Kamiya