Ariake Co., Ltd. (located in Naka-ku, Yokohama; President & CEO: Takahiro Fujiki) is pleased to announce that Daisuke Miura, the former manager of the Yokohama DeNA BayStars, will assume the role of 'Yokohama Harbour Ambassador' starting Wednesday, April 1, 2026. Sharing the sentiment of being 'Forever Yokohama,' we will work together with Mr. Daisuke Miura to invigorate Yokohama.

◆ The Road to Becoming the 'Yokohama Harbour Ambassador'

Upon his retirement from active play, Mr. Miura left a lasting message in the hearts of many fans, declaring, 'From now on, Daisuke Miura will be forever Yokohama. Yo-ro-shi-ku!!' His stance of continuously walking alongside the city of Yokohama resonates with our company's own desire to promote the city's charm through our Yokohama souvenir, 'Yokohama Harbour.'

Furthermore, in 2016, our company broadcast a television commercial featuring Mr. Miura after his retirement. This project, born from the bond between two parties sharing a strong love for Yokohama, was met with a tremendous response. And now, we are teaming up once again, with Mr. Miura taking on activities as the 'Yokohama Harbour Ambassador.' Along with the appeal of Yokohama Harbour, we aim to widely communicate the charm of Yokohama city and contribute to the further revitalization of the region.

◆ A Comment from Mr. Daisuke Miura

I am Daisuke Miura, and I have been appointed as the 'Yokohama Harbour Ambassador.' Since I came to Yokohama at the age of 18, my entire baseball life has been spent with this city. For me, Yokohama is a special place where I have built my life. My family also loves Yokohama, and I feel very fortunate to live in a city that is chosen by so many as the 'most desirable city to live in.'

I am extremely happy to be involved with 'Yokohama Harbour,' a confectionery that represents this great city. My feeling of being 'Yokohama through and through' will not change. Together with everyone at Yokohama Harbour, I hope to contribute, even in a small way, to bringing the charm, energy, and warmth of Yokohama to as many people as possible. I look forward to working with you all.

◆ Scheduled to Participate in 'The Yokohama Parade 2026'!

At 'The Yokohama Parade (International Costume Procession)' to be held on Sunday, May 3, 2026, Mr. Miura is scheduled to ride on the 'Yokohama Harbour Go' float along with our company's employees. We will participate in this event that symbolizes the city of Yokohama and work to liven up the city together with all the visitors. (※Please note that the event may be canceled due to various circumstances.)

◆ Appearing in the New 'Yokohama Harbour' Commercial, 'Hama no Omiyage Bancho'篇!

Starting in early May 2026, a new commercial starring Mr. Daisuke Miura as the 'Hama no Omiyage Bancho' (The Souvenir Gang Leader of Hama) is scheduled to be released. Please look forward to it.

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  • Source: PR TIMES
  • Category: News