What is the relationship between Ash Hair Salon and YOU DAYEON?

Ash Hair Salon continuously provides hair and makeup support for events in Japan and has a trusted relationship, even appearing as a guest at company events.

What brand is this photoshoot for?

This photoshoot is for the new collection collaboration between KANGOL REWARD and YOU DAYEON.

How are Ash's staff participating in the photoshoot?

The staff from Ash, selected through an audition, participate in the shoot with the understanding of the owner and the store, balancing it with their regular salon work.

YOU DAYEON Appears in KANGOL's New Collection Photoshoot; Japan's Beauty Salon 'Ash' Team Handles Hair and Makeup

Published Mar 31, 2026 8:00 PM ・ Updated Jun 28, 2026 8:33 PM ・ 4 min read ・ Source: PR TIMES

Ash, a beauty salon under Arte Genesis Group, provided hair and makeup for K-POP artist YOU DAYEON's KANGOL REWARD collaboration photoshoot, promoting beauticians' activities outside the salon.

Ash Inc. (Naka-ku, Yokohama City / Representative Director and President Yujiro Osawa), a group company of Arte Genesis Inc. (Naka-ku, Yokohama City / Representative Director and President Eiyoshi Yoshimura), which operates a chain of approximately 370 beauty salons, announced that it provided hair and makeup for a photoshoot of a new collection in collaboration with 'YOU DAYEON', a K-POP artist popular among young people mainly in South Korea and Japan, and KANGOL REWARD.

YOU DAYEON and Ash's hair and makeup team have been continuously supporting her hair and makeup for event activities in Japan. Their achievements were recognized, leading to their participation in this photoshoot. In addition, she appeared at Ash's internal award event 'Ash Party 2025' (for employees and affiliates), building a trusting relationship that transcends language and culture.

At beauty salon Ash, while basing its operations on salon work, the company is expanding the active field of beauticians by actively engaging in external worksites such as artist photoshoots and events. Initiatives like this are not only an opportunity to demonstrate the technical and responsive skills cultivated through daily tasks, but also lead to individual skill improvements and inspiration for the entire team.

### Balancing Hair and Makeup Work with Salon Operations Members of the hair and makeup team usually interact with customers through salon work, but participate in events and photoshoots with the understanding and cooperation of owners and staff. Members chosen for the team through auditions are required to have high technical improvement and responsive skills. Experiences outside the salon directly contribute to personal growth, as well as positively impacting the company internally and appealing in recruitment activities. Moving forward, Arte Genesis will continue to create opportunities for beauticians to be active outside the salon through collaborations with artists and sponsorship activities, contributing to the diversification and value enhancement of careers in the beauty industry.

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Source: PR TIMES
Category: Partnership
Organizations: KANGOL

YOU DAYEON Appears in KANGOL's New Collection Photoshoot; Japan's Beauty Salon 'Ash' Team Handles Hair and Makeup

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