YOU DAYEON Appears in New KANGOL Collection Shoot; Hair and Makeup Provided by Japanese Salon Team 'Ash'

Arte Genesis Co., Ltd. (Yokohama, Naka-ku; President: Shigeyoshi Yoshimura), which operates approximately 370 beauty salons, announced that its group company, Ash Co., Ltd. (Yokohama, Naka-ku; President: Yujiro Osawa), provided hair and makeup services for the new KANGOL REWARD collection shoot featuring K-POP artist YOU DAYEON, who is popular among young people in Korea and Japan. The Ash hair and makeup team has continuously supported YOU DAYEON in her event activities in Japan. This track record led to their participation in this shoot. They have also appeared at the internal Ash award event 'Ash Party 2025,' building a relationship of trust that transcends language and culture. Ash salons aim to expand the scope of stylists' activities by actively engaging in external projects like artist shoots and events, while maintaining their base in salon work. These initiatives provide opportunities to demonstrate technical skills and adaptability, contributing to individual growth and team stimulation. The hair and makeup team members balance daily salon work with external projects, supported by their owners and staff. This experience contributes to personal growth and recruitment appeal. Arte Genesis will continue to create opportunities for stylists to thrive outside the salon through collaborations and sponsorships, contributing to career diversification and value enhancement in the beauty industry.