When is the new Spring 2026 collection of As-me RULE scheduled to be launched?

The new collection is scheduled to be launched nationwide on April 10, 2026.

What is the price of the K18YG necklace with a slide in the new collection?

The price of the K18YG necklace is 120,000 yen, which includes tax.

What design feature of the jewelry helps make the face look sharp?

A beautiful and sophisticated V-shaped form helps make the face look sharp.

What types of tops are suitable for wearing the V-shaped form jewelry?

This jewelry is a versatile design that fits both open-neck tops and T-shirts.

Jewelry to Embrace 'Being Myself': As-me RULE Launches New Spring 2026 Collection on April 10

Q: What does the word RULE in the collection name As-me RULE refer to?

It refers to jewelry chosen by oneself to cherish oneself, not a right answer dictated by someone else.

Published Apr 10, 2026 7:00 PM ・ Updated Jun 18, 2026 9:57 PM ・ 4 min read ・ Source: PR TIMES

Jewelry brand "As-me RULE" will launch its new Spring 2026 collection nationwide on April 10. With a concept of jewelry that expresses individuality, unconstrained by trends or age, the collection features V-shaped necklaces and more.

“Not someone else’s right answer, but my own choice.”

We will launch the new Spring 2026 collection 【As-me RULE】 nationwide from April 10, 2026. This jewelry is designed for choosing what truly suits you now, without being bound by trends or age.

A new lineup embodying a quiet yet firm will is here.

[Image: Necklace: K18YG 45cm with slide, 120,000 yen (tax included) / Earrings: K10YG (partially rhodium plated), 95,000 yen (tax included)]

Concept — Wearing My RULE The “RULE” in 【As-me RULE】 refers to jewelry chosen by oneself to cherish oneself, not a right answer dictated by someone else.

It’s about choosing based on “what truly suits me now,” without being swayed by trends, age, or the gaze of others.

It means wearing a quiet yet firm will.

RULE jewelry allows you to embrace “being myself,” adding dignified strength and beauty to your daily life.

Amidst changing daily lives, something you can cherish unchangingly. —That is my RULE.

Product Features [Image: From left: K10 YG Diamond <Total D-0.10ct 42cm with slide> Necklace 55,000 yen (tax included) / K10 WG Diamond <Total D-0.10ct 42cm with slide> Necklace 55,000 yen (tax included) / K10 YG Diamond <42cm with slide> Necklace 50,000 yen (tax included) / K10 WG Diamond <42cm with slide> Necklace 50,000 yen (tax included)]

1. Beautiful V-shaped Form A sophisticated V-line that makes your face look sharp and elegantly slims your neckline. It’s a versatile design that fits both open-neck tops and T-shirts. The sparkle of diamonds adds a dignified presence to casual wear, bringing a touch of quality brilliance to everyday life.

It serves as a staple that can be loved for a long time, from jewelry beginners to advanced users. Layering with other materials is also recommended.

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: ESTELLE

Jewelry to Embrace 'Being Myself': As-me RULE Launches New Spring 2026 Collection on April 10

⚡ Key Points

Concept — Wearing My RULE The “RULE” in 【As-me RULE】 refers to jewelry chosen by oneself to cherish oneself, not a right answer dictated by someone else.

FACT BOX

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