What is the duration of the pop-up store at JR Fujisawa Station?

It is planned to run from Monday, May 29, 2026 to around November 2026, for about six months.

What is the location and business hours of the store?

The store will be located inside JR Fujisawa Station at 'EkinakaLAB Fujisawa' and will operate from 11:00 to 21:00.

Why was a long-term pop-up store decided for this time?

Due to the significant response with over 200 visitors per day during previous pop-ups at Fujisawa Station and nearby stations such as Tsujido and Ohsama, the decision was made to meet customer demand for a return.

Are there any limited-edition items available at the opening?

Three items featuring Shizuoka Prefecture lemons will be available: 'Rich Milk Sandwich (Lemon)', 'Fluffy Pancake Sandwich (Lemon)', and 'Asagiri Lemon Milk Choux'.

What are the features of the main product, 'Asagiri Milk'?

It is made from 100% raw milk from the Asagiri Highlands at the foot of Mount Fuji, and undergoes only pasteurization at 85°C for 15 seconds and homogenization to ensure the milk's natural components are unaltered.

Asagiri Milk to Open Long-Term Pop-up Store at JR Fujisawa Station Due to High Demand

Published May 26, 2026 8:10 PM ・ Updated Jun 14, 2026 7:23 AM ・ 3 min read ・ Source: PR TIMES

Asagiri Nyugyo Co., Ltd. will open a long-term pop-up shop at JR Fujisawa Station from May 29 to November 2026. Following successful previous appearances with over 200 daily customers, the shop will offer signature dairy sweets and early summer seasonal lemon-flavored items.

Asagiri Nyugyo Co., Ltd. (Headquarters: Fujinomiya City, Shizuoka; CEO: Makoto Maehori) has announced that its dairy sweets brand, 'Asagiri Milk,' will launch a long-term pop-up store inside JR Fujisawa Station starting Friday, May 29, 2026.

While the brand currently operates six permanent stores across Japan and various temporary pop-ups, its previous appearances at Fujisawa, Tsujido, and Ofuna stations were particularly successful, often attracting over 200 customers per day. In response to overwhelming customer requests to 'buy again' or 'enjoy nearby,' the company has decided on this extended six-month engagement.

For the grand opening, three seasonal lemon-flavored products using Shizuoka-grown lemons will be introduced: 'Rich Milk Sand (Lemon),' 'Fluffy Pancake Sand (Lemon),' and 'Asagiri Lemon Milk Cream Puff.' These items combine refreshing citrus aromas with the rich creaminess of farm-fresh milk, perfect for early summer.

**Store Details:** - **Location:** EkinakaLAB Fujisawa, inside JR Fujisawa Station - **Period:** May 29, 2026, to around November 2026 - **Hours:** 11:00 AM – 9:00 PM

**Main Products (Tax Incl.):** - Asagiri Milk (Non-homogenized): 260 JPY - Milk Coffee (60% Milk): 280 JPY - Rich Milk Sand (Milk): 400 JPY - Asagiri Milk Pound Rusk (6 pcs): 990 JPY - Fluffy Pancake Sand: 260 JPY - The Milk Roll: 2,160 JPY - Asagiri Kogen Pudding: 450 JPY

The brand remains dedicated to providing 'Gentle Milk Moments' by utilizing 100% fresh milk from the foot of Mt. Fuji.

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Source: PR TIMES
Category: Event

Asagiri Milk to Open Long-Term Pop-up Store at JR Fujisawa Station Due to High Demand

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