Asahi Breweries, Ltd. (Headquarters: Tokyo; President: Kazuo Matsuyama) will begin airing a new TV commercial for 'Asahi Style Free Triple Zero,' which launches on March 31st, starting on the same day. The commercial features comedy duo Bananaman and Haruna Kondo of the comedy duo Harisenbon as the campaign characters. The 'It's Not Just Zero' commercial begins with the three of them—Shitara, Himura, and Kondo—enjoying a home party. As they enjoy the food they each brought, Kondo recommends the new 'Asahi Style Free Triple Zero' to Shitara and Himura as her 'recommended thing.' Addressing the two who are unfamiliar with the product, she declares, 'It's not just zero! It's triple zero!' highlighting the product's features: '0 sugar*1,' '0 purines*2,' and '0 sweeteners*3.' Through the scene of the three enjoying the drink, the commercial proposes a lifestyle where one can enjoy meals with alcohol while being mindful of sugar and purines. *1: Based on food labeling standards. *2: Labeled as 'purine zero' because it contains less than 0.5mg of purines per 100ml. *3: Sugars are used as ingredients. Reference: 'Asahi Style Free Triple Zero' Brand Site URL: https://www.asahibeer.co.jp/brand/stylefree_triplezero/ Reference: Performer Profiles Bananaman (Osamu Shitara, Yuki Himura)Formed in 1993 and debuted the following year. They appear on numerous regular programs including 'YOUは何しに日本へ?' (Why Did You Come to Japan?), 'バナナマンのせっかくグルメ!' (Bananaman's Sekkaku Gourmet!), and '沸騰ワード10' (Futto Word 10), and are active in radio, commercials, and dramas. Shitara also serves as an MC for the daily program 'Nonstop!' (Fuji TV).Haruna Kondo (Harisenbon)Born February 23, 1983, in Tokyo. Member of the comedy duo Harisenbon...
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- Source: PR Times
- Category: News