Asahi Beer Signs Gold Partnership Agreement for Japan's Largest International Music Award "MUSIC AWARDS JAPAN 2026"

Asahi Beer Co., Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) and the Culture & Entertainment Industry Promotion Association (CEIPA) have signed a gold partner agreement for "MUSIC AWARDS JAPAN 2026", one of Japan's largest international music awards. Through this agreement, "Asahi Super Dry" will continue to be the official beer for 2025, enhancing the "MUSIC AWARDS JAPAN 2026" experience.

"MUSIC AWARDS JAPAN" is Japan's largest international music award, established in 2025 by CEIPA, which was founded by five major Japanese music industry organizations. A rigorous voting process involving over 5,000 members, primarily music industry professionals and artists, will take place, with the awards ceremony scheduled for June 13th.

For "MUSIC AWARDS JAPAN 2026", the "Kin Kin Tumbler", which allows one to experience the "dry deliciousness" of "Asahi Super Dry", has been officially adopted as a special prize. Tumblers featuring the official logo of "MUSIC AWARDS JAPAN 2026" will be presented to nominated artists aged 20 and over.

Starting April 21st, a campaign will be launched offering chances to win prizes such as tickets to the "MUSIC AWARDS JAPAN 2026" awards ceremony. By purchasing designated campaign packs released on the same day and applying, participants will be entered into a lottery to win one of 75 pairs (150 people) of exclusive premium tickets to the Grand Ceremony, or one of 1,000 original "Kin Kin Tumbler"s with the "MUSIC AWARDS JAPAN 2026" logo.