Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will launch "Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon" from the "Premium" series of its RTD* "Zeitaku Shibori" brand on June 16th.
"Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon" is a chuhai that uses 5% domestic melon juice. Consumers can enjoy the rich, mellow sweetness of melon. The package prominently features a whole melon and a wedge of melon, clearly communicating the product's characteristics. A golden lid and a Japanese-style pattern are adopted to create a luxurious package.
"Zeitaku Shibori" is a brand characterized by its aroma and taste, as if eating perfectly ripe fruit, with an alcohol content of 4% or less. By developing limited-edition products tailored to the season, we aim to provide customers with diverse choices and "create deliciousness beyond expectations and an enjoyable lifestyle culture."
*Abbreviation for "Ready to Drink." Refers to canned chuhai, etc., that can be consumed as is after purchase.
[Product Overview] Product Name Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon Item Liqueur (sparkling) Container/Volume Can 350ml Alcohol Content 4% Pure Alcohol Content 11.2g Fruit Juice 5% Release Date June 16th Sales Area Nationwide Suggested Retail Price 183 yen (excluding tax), 201 yen (including tax) Product Information: https://www.asahibeer.co.jp/products/sour/zeitaku_s/ Keywords:
FACT BOX
- Source: PR TIMES
- Category: New Product