Australian Wine Brand 'Peats Pure' to Launch Three Restaurant-Exclusive Products in Late May

Enoteca Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Shinji Hori), the official distributor in Japan, will launch three restaurant-exclusive products from the Australian wine brand 'Peats Pure' starting in late May: 'Peats Pure Cabernet Sauvignon Limited Edition', 'Peats Pure Chardonnay Limited Edition', and 'Peats Pure Sparkling Limited Edition'.

These three items mark the first restaurant-exclusive products launched in Japan for the Peats Pure brand. They feature a chic and sophisticated design tailored for dining environments. The labels, based on black and gold, prominently feature the brand's iconic bearded 'Uncle Peat' in the center, with 'LIMITED EDITION' inscribed below. All three products are characterized by a pure and approachable style that balances juicy fruitiness with freshness. Designed for versatility, they pair easily with a broad array of cuisines, suitable for everything from glass-wine service to full-course pairings.

About Peats Pure: Peats Pure is an Australian wine brand that Enoteca has managed as an official distributor since 2022. In Japan, the lineup includes six still wines and, as of April 2026, two sparkling wines. Since its founding in 2015, it has gained popularity as a brand that offers an excellent balance of quality and price. The 'Uncle Peat' character on the label is based on a former vineyard manager and symbolizes the brand's core values: 'loving the land and never cutting corners in vineyard work.' The brand also engages in eco-friendly winemaking, utilizing organic fertilizers and recycled materials.

The brand has received high acclaim for its quality, with the 'Peats Pure Chardonnay 2024' winning the Diamond Trophy at the 13th Sakura Awards 2026.