Asahi Breweries Selects 10 Municipalities for 4th Round of Corporate Furusato Tax Donations

Asahi Breweries, Ltd. (Headquarters: Tokyo; President: Kazuo Matsuyama) will donate 10 million yen each to 10 local governments, totaling 100 million yen, as the fourth round of its corporate furusato tax donation project launched in 2024. The theme is 'Promotion of Smart Drinking.' The selected municipalities are Tsugaru City and Towada City (Aomori), Fuefuki City (Yamanashi), Nanao City (Ishikawa), Kyotango City (Kyoto), Tenri City (Nara), Tonosho Town (Kagawa), Matsuyama City (Ehime), Saga City (Saga), and Yonabaru Town (Okinawa).

Asahi Breweries advocates 'Smart Drinking' (diversity in drinking styles), aiming for a society where both drinkers and non-drinkers can respect each other. Through this donation, in collaboration with local governments, the company aims to support and expand 'Responsible Drinking' initiatives. Key focuses include 'cultivating a new alcohol culture and improving literacy for the next generation' and 'promoting health, well-being, and diversity understanding' through regional community building. An open application was held from April 1 to May 7, receiving submissions from 57 local governments.

The Corporate Furusato Tax system allows companies to receive tax credits when donating to regional revitalization projects conducted by local governments. In 2024, Asahi donated 100 million yen to projects supporting festivals, fireworks, and food culture. These efforts were recognized with the Minister's Award for Regional Revitalization. In 2025, the company provided another 100 million yen in support with the goal of 'creating a smart drinking society' and 'solving alcohol-related social issues.' JTB Corp., which operates the 'Furusato Connect' portal, provides overall support for the donation process. Specific projects using these funds will be discussed among the municipalities, Asahi Breweries, and JTB.

Following the Asahi Group Sustainability Basic Policy, the group focuses on five key issues: Environment, Community, Responsible Drinking, Health, and Human Rights. Regarding 'Responsible Drinking,' the group strives to reduce inappropriate drinking and solve alcohol-related issues by creating new drinking opportunities. Through this donation, Asahi aims to further promote 'Smart Drinking' and realize a society where everyone can enjoy drinking in their own way.