Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will release 'Asahi Nama Beer Half & Half' in limited quantities starting June 9. This product is a 1:1 blend of 'Asahi Nama Beer,' affectionately known as 'Maruef,' and 'Asahi Nama Beer Kuro-Nama.'

'Asahi Nama Beer Half & Half' allows drinkers to simultaneously enjoy the mellow, soft mouthfeel of 'Maruef' and the aromatic fragrance of 'Kuro-Nama.' This serving method, popular at events like 'Shutchou Maruef Yokocho,' is being launched as a canned product for the first time.

In February 2026, 'Asahi Nama Beer' launched 'Asahi Nama Beer One-Third,' a 2:1 blend of 'Maruef' and 'Kuro-Nama,' nationwide, as part of its proposal for new ways to enjoy the 'Maruef' brand. The company is also working to enhance brand value by promoting the practice of pouring the beer into a glass to highlight the mellow flavor of 'Maruef.'

Moving forward, the company will continue to promote its 'worldview of warmth' through TV commercials and digital media, while continuing to offer new ways to enjoy the beer such as 'Half & Half' and 'One-Third,' and proposing the experience of pouring and savoring the beer in a glass.

FACT BOX

  • Source: PR TIMES
  • Category: New Product