Is Asahi Beer releasing a new mango chu-hai?

Yes, Asahi Beer will launch "Asahi Zeitaku Shibo Premium Limited Edition Mango" on July 14th, featuring the rich aroma and deep flavor of mango.

When can I buy this mango chu-hai?

It will be released nationwide starting July 14, 2024. As it is a limited edition, please purchase it early.

What are the characteristics of the "Zeitaku Shibo Premium" series?

It features luxurious use of fruit, offering an aroma and taste like eating real fruit. The alcohol content is 4%, making it easy to drink.

The suggested retail price is 183 yen (excluding tax) and 201 yen (including tax). Please check at your local store.

Where can I purchase it?

It will be available at supermarkets and convenience stores nationwide. However, as it is a limited edition, please understand if it sells out.

Asahi "Zeitaku Shibo Premium Limited Edition Mango" to be Released on July 14

Published Jun 9, 2026 11:00 PM ・ Updated Jun 13, 2026 11:46 PM ・ 4 min read ・ Source: PR TIMES

Asahi Beer Co., Ltd. will launch the limited edition "Asahi Zeitaku Shibo Premium Limited Edition Mango" on July 14th, as part of its RTD "Zeitaku Shibo" brand's premium series. This product uses the juice of 1/8 of a mango, offering the rich aroma and deep flavor of the fruit. The packaging is designed to clearly appeal to the product's features. The "Zeitaku Shibo" brand is characterized by the aroma and taste of ripe fruit, aiming to provide diverse choices through seasonal limited products and create "deliciousness beyond expectations and the creation of enjoyable life culture."

Asahi Beer Co., Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will launch "Asahi Zeitaku Shibo Premium Limited Edition Mango" from the "Premium" series of the RTD*1 "Zeitaku Shibo" brand on July 14th.

"Asahi Zeitaku Shibo Premium Limited Edition Mango" is a chu-hai that allows you to enjoy the rich aroma and deep flavor of mango by using the juice equivalent to 1/8 of a mango*2. The packaging features a large illustration of mango pulp against a background design that expresses the "richness" unique to "Zeitaku Shibo" and evokes a tropical feel, clearly appealing to the product's characteristics.

"Zeitaku Shibo" is a brand characterized by an aroma and taste like eating ripe fruit, with an alcohol content of 4% or less. Through the development of limited-edition products tailored to the season, we aim to provide customers with diverse choices and create "deliciousness beyond expectations and the creation of enjoyable life culture."

*1 Abbreviation for "Ready to Drink." Refers to canned chu-hai, etc., that can be consumed as is after purchase.

*2 Uses an amount equivalent to 1/8 of the juice content, excluding peel etc., from the weight of one fruit as described in the "All Guide Food Composition Table" published by Jikkyo Shuppan Co., Ltd.

[Product Overview]

Product Name Asahi Zeitaku Shibo Premium Limited Edition Mango

Product Category Liqueur (Carbonated)

Container/Volume Can 350ml

Alcohol Content 4%

Pure Alcohol Content 11.2g

Fruit Juice Content 11%

Release Date July 14

Sales Region Nationwide

Suggested Retail Price 183 yen (excluding tax), 201 yen (including tax)

Product Information: https://www.asahibeer.co.jp/products/sour/zeitaku_s/

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Source: PR TIMES
Category: New Product

Asahi "Zeitaku Shibo Premium Limited Edition Mango" to be Released on July 14

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