What is 'Asahi Super Dry Cool & Crisp' beer?

A limited-edition beer emphasizing coolness, using sub-zero aging and special hops for a crisp, chilled taste.

When will 'Cool & Crisp' be re-released?

It will be re-launched nationwide on July 14, 2026, as a limited-time product.

What new size is being added?

A new 633ml large bottle is introduced to meet demand from restaurants and bars.

What is the '3-minute freezer chill' recommendation?

Chill the beer in the freezer for 3 minutes before drinking to maximize crispness. Do not exceed 20 minutes.

Will 'Cool & Crisp' become a year-round product?

Currently it's a seasonal summer release, but future availability may be considered based on customer feedback.

Asahi Super Dry Cool & Crisp Re-released on July 14 Following May Launch

Published Jun 18, 2026 12:30 AM ・ Updated Jun 18, 2026 3:39 PM ・ 4 min read ・ Source: PR TIMES

Asahi Breweries will re-release its limited-edition 'Asahi Super Dry Cool & Crisp' on July 14, 2026, following strong demand after its May launch. A new 633ml large bottle size is introduced to expand availability in restaurants and bars.

Asahi Breweries, Ltd. (Headquarters: Tokyo; President: Kazuo Matsuyama) will re-release 'Asahi Super Dry Cool & Crisp,' initially launched on May 12, 2026, for a limited time starting July 14. Responding to positive feedback from the May release, the company is introducing a new 633ml large bottle to expand drinking opportunities in food and beverage establishments.

'Asahi Super Dry Cool & Crisp' uses select hops that enhance a cool sensation and is stored below 0°C during the brewing process, delivering an instant refreshing chill and crisp, clean finish upon drinking. Following its launch, the beer received favorable reviews for its refreshing coolness and sharp taste. Customers have commented, 'It's absolutely delicious when chilled thoroughly in the freezer' and 'We hope it becomes a year-round product, not just a limited edition.'

To meet peak summer demand, Asahi Breweries is strengthening its 'chilled experience' campaign to highlight the 'dry deliciousness' of Asahi Super Dry. Under the theme 'Japanese summers are perfected by ice-cold DRY,' the company promotes the '3-minute freezer chill' technique before drinking—'Finish with 3 minutes in the freezer.' Lowering the temperature by approximately 1°C further enhances Super Dry's signature crispness and satisfying mouthfeel. Asahi will continue to create premium ice-cold Super Dry drinking experiences, from restaurants to households.

※ Do not leave in the freezer for more than 20 minutes.

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Asahi Super Dry Cool & Crisp

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Source: PR TIMES
Category: New Product

Asahi Super Dry Cool & Crisp Re-released on July 14 Following May Launch

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