Where is the 'DRY ZERO ICE Stand' being held?

It will be held in Tokyo, Osaka, Aichi, and Chiba. Check the official website for exact dates and locations.

What is 'Dry Zero Ice'?

A chilled drink made by serving keg-drafted Asahi Dry Zero over ice, offering a crisp and refreshing taste.

How much does it cost to participate?

The set menu with 'Dry Zero Ice' and snacks costs 200 yen (tax included).

Is the event open to everyone?

The drink is intended for those 20 and over, but the venue is open to all visitors.

Will the event proceed in rainy weather?

Yes, it is rain-or-shine, but may be canceled under extreme weather conditions.

Asahi Breweries to Launch Limited-Time 'DRY ZERO ICE Stand' Event Starting July 2

Published Jun 19, 2026 11:00 PM ・ Updated Jun 19, 2026 8:32 PM ・ 5 min read ・ Source: PR TIMES

Asahi Breweries, Ltd. will launch a limited-time event called the 'DRY ZERO ICE Stand' from July 2, 2026, in Tokyo, Osaka, Aichi, and Chiba. The event promotes 'Dry Zero Ice,' a new way to enjoy Asahi Dry Zero by serving it over ice, enhancing its crisp and refreshing taste.

Asahi Breweries, Ltd. (Headquarters: Tokyo; President: Kazuo Matsuyama) will launch a limited-time event called the 'DRY ZERO ICE Stand' from July 2, 2026, in Tokyo, Osaka, Aichi, and Chiba. The event allows visitors to enjoy 'Dry Zero Ice'—a chilled way of drinking Asahi Dry Zero, a 0.00% alcohol beer-taste beverage, served over ice directly from the keg.

At the event, 'Dry Zero Ice' will be offered for a fee, showcasing the drink’s full-bodied flavor and carbonation while delivering a colder, more refreshing experience. Complementary snacks include 'Pirikara Chicken Bar,' the signature cold fried chicken from specialist store 'Kara-Ju,' along with edamame. A large ice-inspired sculptural table will be installed to create a cool and refreshing atmosphere.

Since its launch in February 2012, 'Dry Zero' has been praised for its beer-like taste and has ranked No. 1 in sales in the non-alcoholic beverage market for ten consecutive years from 2016 to 2025※.

This event aims to increase brand awareness and create new consumption opportunities for 'Dry Zero.'

※ Intage SRI+ Non-Alcoholic Beverage Market, cumulative sales value from January 2016 to December 2025, across seven retail channels (Supermarkets, Convenience Stores, Liquor Direct Stores, General Liquor Stores, Business Liquor Stores, Drugstores, and Home Centers).

Event Overview: 'DRY ZERO ICE Stand'

【Dates & Venues】

Tokyo

Dates: Thursday, July 2 to Sunday, July 5, 2026

July 2: 15:30–19:00 (Last order at 18:45)

July 3–5: 11:30–19:00 (Last order at 18:45)

Venue: Yurakucho Station Front Plaza

(Address: In front of 2-7-1 Yurakucho, Chiyoda-ku, Tokyo; in front of JR Yurakucho Station)

Osaka

Dates: Saturday, July 18 to Monday, July 20, 2026 (National Holiday)

11:30–19:00 (Last order at 18:45)

Venue: Namba Plaza

(Address: 5-chome, Namba, Chuo-ku, Osaka City, Osaka)

Aichi

Dates: Friday, July 24 to Sunday, July 26, 2026

11:30–19:00 (Last order at 18:45)

Venue: JR Gate Tower Event Space

(Address: 1-1-3 Meieki, Nakamura-ku, Nagoya City; directly connected to JR Nagoya Station)

Chiba

Dates: Saturday, August 1 to Sunday, August 2, 2026

10:00–19:00 (Last order at 18:45)

Venue: Mitsui Outlet Park Kisarazu

(Address: 3-1-1 Kaneda Higashi, Kisarazu City, Chiba)

【Menu Offerings】

'Dry Zero Ice' (approx. 420ml) + Snack (Kara-Ju's 'Pirikara Chicken Bar' and edamame): 200 yen (tax included)

Asahi Breweries to Launch Limited-Time 'DRY ZERO ICE Stand' Event Starting July 2

⚡ Key Points

Event Overview: 'DRY ZERO ICE Stand'

Designed for consumption by individuals aged 20 and over

Dry Zero Brand Website: https://www.asahibeer.co.jp/dryzero/

Smart Drinking Website: https://www.asahibeer.co.jp/smartdrinking/

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