Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will release the RTD* "Asahi GINON Gin Soda," which was previously launched in the Tohoku region, nationwide starting August 25.
"Asahi GINON Gin Soda" is a sugar-free gin soda made with gin distilled from citrus peels. It suppresses the characteristic strong flavor of gin and features a subtle citrus aroma and a clean aftertaste. We will continue to promote its suitability as a food pairing beverage through advertising and in-store promotions. In the Tohoku region, where it was first released in March 2026, it has received positive feedback such as "refreshingly easy to drink and delicious." By adding the "Gin Soda" flavor to the "GINON" brand lineup, we offer a new option for the growing demand for "sugar-free" RTDs.
*Abbreviation for "Ready to Drink." Refers to canned chu-hi and similar beverages that can be consumed immediately after purchase.
[Product Overview]
Product Name
Asahi GINON Gin Soda
Category
Spirits (Carbonated)
Container/Volume
350ml can
500ml can
Alcohol Content
7%
Alcohol Content
19.6g
28g
Fruit Juice
No fruit juice
Release Date
August 25
Release Region
Nationwide
Suggested Retail Price
164 yen (excluding tax) 180 yen (including tax)
223 yen (excluding tax) 245 yen (including tax)
The 6-can pack, featuring "Lemon," "Grapefruit," "Lime," and "Gin Soda," will be sold in packaging adorned with Riho Yoshioka, the brand's CM character. Through the message "Sugar-free sour gets better with gin," we aim to expand brand recognition and encourage consumption.
Reference: "Asahi GINON" Brand Site
https://www.asahibeer.co.jp/ginon/
FACT BOX
- Source: PR TIMES
- Category: 新商品発売