'Asahi Oishii Mizu Natural Water Lemon Water Sugar-Free' to be Released on April 14

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will launch 'Asahi Oishii Mizu Natural Water Lemon Water Sugar-Free' nationwide from April 14.

'Asahi Oishii Mizu Natural Water Lemon Water Sugar-Free' is a sugar-free soft drink made by adding lemon juice and lemon extract to natural water slowly filtered through deep geological layers. The package features a transparent design with a large illustration of a lemon soaked in natural water, clearly communicating the product's characteristics with the phrase 'Lemon Water Sugar-Free!'

In recent years, while the mineral water market has expanded due to increased health consciousness, there have been voices saying, 'It's hard to make a habit of drinking plain water' and 'If there were natural-tasting and flavored drinks, daily hydration would be easier.' To meet these needs, we aim to create a new sub-category of 'sugar-free fruit water' that is both easy to drink and delicious, despite being sugar-free.

The 'Asahi Oishii Mizu' brand upholds the brand concept of 'Good Day, Good Water. Asahi Oishii Mizu.' Through the deliciousness of 'Asahi Oishii Mizu,' made from deep well water slowly filtered through geological layers, we will contribute to customers' lives where their mind and body are comfortably harmonized and hydrated.

[Product Overview] Product Name: Asahi Oishii Mizu Natural Water Lemon Water Sugar-Free Container/Volume: PET 600ml Suggested Retail Price: 165 yen (excluding tax), 178 yen (including tax) Category: Soft drink (1% lemon juice) Release Date: April 14 Release Region: Nationwide