Asahi Soft Drinks to Launch 'Hitoshizuku Lemon no Lassi & Calpis' for a Limited Time on April 21

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will launch 'Hitoshizuku Lemon no Lassi & Calpis' for a limited time starting April 21.

The 'Hitoshizuku Lemon no Lassi & Calpis' is a milk-based beverage that combines Lassi with lemon juice and 'Calpis'. It features a taste that adds the mellowness of Lassi and the tartness of lemon to the sweet and sour base of 'Calpis'.

The package design highlights the product's features by placing an illustration of Lassi in the center and the phrase 'Gokugoku refreshing!' to clearly communicate its characteristics.

The 'Calpis' brand operates under the theme: 'The "sweet and sour taste experience and memories" that connect people and time will make everyone's mind and body healthy, spreading a "peaceful world".' Asahi Soft Drinks will continue to communicate this theme through products and communications, contributing to the smiles and healthy lives of everyone from children to adults.

【Product Overview】

Product Name: Hitoshizuku Lemon no Lassi & Calpis

Container/Capacity: PET 480ml

Suggested Retail Price: 200 yen (excluding tax), 216 yen (including tax)

Product Category: Milk-based beverage

Release Date: April 21 (Scheduled to be sold until July)

Sales Region: Nationwide

'Calpis' and 'CALPIS' are registered trademarks of Asahi Soft Drinks Co., Ltd.