Asahi Soft Drinks Launches New TV Commercial for "Mitsuya Tokunou" Series, Featuring Erika Ikuta, Starting April 13

Asahi Soft Drinks Co., Ltd., led by President Kayo Kondo and headquartered in Tokyo, will begin broadcasting a new TV commercial for its "Mitsuya Tokunou" series on April 13. The commercial, named "Mitsuya Tokunou Quality Stamp," features Erika Ikuta playing two characters: a "Mitsuya Tokunou fan" and a "Fruit Doctor." The narrative includes the "Fruit Doctor" character expressing satisfaction with "Mitsuya Tokunou Orange Squash" and symbolically endorsing its quality. This year, the "Mitsuya Tokunou Orange Squash," "Mitsuya Tokunou Peach Squash," and "Mitsuya Tokunou Grape Squash" products have been renewed. The renewal includes an updated formulation with newly added aromatic components from grated fruit peel, aiming to deliver a more pronounced original fruit flavor. The packaging design has also been updated, featuring prominent fruit illustrations, a "Mitsuya Tokunou Quality" icon, and the descriptive phrase "Rich and delicious" to highlight product features.