Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) will launch 'Wilkinson Dry Ginger Ale Sharp Lemon' for a limited time starting June 2.
'Wilkinson Dry Ginger Ale Sharp Lemon' maintains the strong carbonation unique to the 'Wilkinson' brand while adding the aroma of green lemon. It is characterized by its sharp acidity, accented by subtle bitterness and astringency. The packaging visually expresses the flavor characteristics using the 'WILKINSON' logo and a lemon illustration.
'Wilkinson,' the No. 1 brand in sparkling water sales*, promotes the value of 'Stronger Stimulation.' Through the launch of new products that meet diverse needs for carbonated beverages, the company aims to create touchpoints between customers and the brand and expand the sparkling water market.
*Source: Intage SRI+ Sparkling Water Market (including flavors) Jan 2025–Dec 2025, cumulative sales value by brand.
[Product Overview] Product Name: Wilkinson Dry Ginger Ale Sharp Lemon Container/Volume: 500ml PET bottle Recommended Retail Price: 200 JPY (excl. tax), 216 JPY (incl. tax) Category: Carbonated beverage Release Date: June 2 (Sales scheduled through August) Region: Nationwide
FACT BOX
- Source: PR TIMES
- Category: New Product