Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) will release 'Gungun Yogurun' under the 'Gungun Gurt' brand for a limited time starting June 2.
'Gungun Yogurun' is a yogurt-flavored dairy-based drink formulated with three carefully selected types of lactic acid bacteria. It is characterized by a taste that is rich yet easy to drink, offering a refreshing acidity and moderate sweetness. The packaging prominently features an image of yogurt and highlights product features with phrases such as 'Three types of lactic acid bacteria' and 'Refreshing acidity and sweetness' to clearly appeal to consumers.
The 'Gungun Gurt' brand has been popular since its inception in 2003 as a dairy drink that allows for easy intake of lactic acid bacteria. By leveraging the familiar taste and the refreshing, drinkable quality, the brand will continue to develop products themed around being 'healthy from within.'
[Product Overview] Product Name: Gungun Yogurun Container/Capacity: 500ml PET bottle Suggested Retail Price: 200 yen (excluding tax), 216 yen (including tax) Item: Soft drink Release Date: June 2 (scheduled to be sold until August) Sales Region: Nationwide
FACT BOX
- Source: PR TIMES
- Category: New Product