Mitsuya Cider × SUPER BEAVER Collaboration: 'Mitsuya Cider Pre-release Bottle' to be Sold Exclusively at Convenience Stores Starting June 2

Asahi Soft Drinks Co., Ltd. will release the 'Mitsuya Cider Pre-release Bottle,' created in collaboration with the popular rock band 'SUPER BEAVER,' starting June 2, exclusively at convenience stores nationwide.

The 'Mitsuya Cider Pre-release Bottle' will be available in three designs featuring the lyrics of 'Applause,' a song written by SUPER BEAVER inspired by the world of Mitsuya Cider. The lyrics are printed in white on the clear bottle and are designed to stand out vividly when held up against a blue sky. The new song 'Applause' will be included in their upcoming new album, 'Jinsei,' scheduled for release on June 24; however, customers can preview a portion of the song by scanning the QR code on the back of this product. The same song is also scheduled to be used in future TV commercials.

Since March 16, Mitsuya Cider has been running the 'Drink the Blue Sky. Sumikiri Mitsuya Campaign,' where participants can win items such as SUPER BEAVER live concert tickets and outdoor goods in collaboration with 'Coleman.' Starting June 2, 'original collaboration goods' with SUPER BEAVER, such as T-shirts and tote bags, will be added to the campaign prizes.

The Mitsuya brand, which has continued for over 140 years, upholds "Move your heart." as its brand purpose. Through this collaboration, the company aims to create new touchpoints with customers, expand brand awareness of Mitsuya Cider, and encourage consumption.