Monster Bad Apple to Launch on June 30

Asahi Beverages Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will launch 'Monster Bad Apple' on June 30. 'Monster Bad Apple' is an energy drink characterized by a crisp, dry apple flavor. It uniquely blends energy ingredients such as niacin, vitamin B6, vitamin B2, vitamin B12, arginine, carnitine, and ginseng root extract. This is the first time an apple flavor has been adopted in the popular 'Juice Monster' series, which contains fruit juice. The package prominently features an illustration of a woman holding an apple and the word 'PUNCH'. This is the first design in the Monster brand to feature a human illustration. The Monster brand has achieved the No.1 position in energy drink sales volume*. Through the launch of this product, the company will strengthen its lineup and expand choices for customers. *Source: Beverage Research Institute estimate, Energy drink market, January-December 2025, manufacturer sales cases (Japan). [Product Overview] Product name: Monster Bad Apple, Container/Capacity: 355ml can, Suggested retail price: 213 yen (excl. tax), 230 yen (incl. tax), Category: Carbonated beverage (fruit juice less than 10%), Release date: June 30, Sales region: Nationwide.