When and where was the 'Bloom Café by Torriden' event held?

It was held from April 29, 2026 (Wednesday, a holiday) to May 10, 2026 (Sunday) at 'OPENBASE SHIBUYA' in Shibuya.

How many people attended the event?

Approximately 4,600 people attended the event over 12 days.

What experiences were available at the event?

The event featured limited drinks, a 'Flower Lottery', and product experiences including the 'Dive In Glow Mist' from the 'Cellmaging Collagen' line, which was not available in stores.

What is Torriden's brand concept?

Torriden's brand concept is 'YOUR SKIN IS OUR PLANET', aiming for skincare that is gentle on both skin and the environment, with initiatives such as using FSC certified paper and recyclable containers.

What are some of Torriden's achievements?

The flagship product 'Dive In Serum' has won the serum category in Korea's 'Fahae' for three consecutive years. In 2024, it won over 30 best cosmetic awards in Japan.

[Event Report] Torriden Pop-up Store 'Bloom Café by Torriden' Closes in Shibuya After Successful Run

Published Jun 8, 2026 10:32 PM ・ Updated Jun 14, 2026 5:08 PM ・ 5 min read ・ Source: PR TIMES

Torriden, a Korean skincare brand distributed by Maruman H&B, concluded its 12-day pop-up store event in Shibuya with approximately 4,600 visitors.

Torriden, a Korean skincare brand distributed by Maruman H&B Co., Ltd., successfully concluded its 12-day pop-up store, 'Bloom Café by Torriden,' held at OPENBASE SHIBUYA from April 29 to May 10, 2026.

A Dreamlike Space Colored by Cherry Blossoms

'Bloom Café by Torriden' was designed around the theme of the popular 'Cellmazing Collagen' line, featuring a dreamlike space filled with cherry blossoms. A dynamic cherry tree welcomed guests, designed to allow visitors to experience the vibrant spring atmosphere with all five senses.

The event featured limited-edition drinks inspired by the 'Cellmazing Collagen' line and a popular 'Petal Lottery' where guests could win samples or full-size products. The 'Tester Café,' where visitors could try products, drew significant attention for offering an early preview of the upcoming 'Dive-In Glow Mist.' Customers expressed high anticipation for its release, praising its hydrating properties and convenience.

Message from the Representative

Approximately 4,600 guests visited over the 12-day period to enjoy what was described as the final cherry blossom viewing of the spring season.

Maruman H&B remains committed to providing high-quality products and moving experiences through Torriden that cater to the unique skin concerns of each customer. We thank you for your continued support.

About Torriden

Torriden is a South Korean skincare brand launched in December 2015. It offers a diverse range of products including serums, toners, creams, and masks.

The brand concept is 'YOUR SKIN IS OUR PLANET.' Dedicated to eco-friendly skincare, the brand actively pursues SDGs, such as using FSC-certified paper for outer packaging and shifting toward recyclable containers.

Its flagship item, the 'Dive-In Serum,' held the #1 spot in the serum category on 'Hwahae,' South Korea's top beauty platform, for three consecutive years. Since its debut in Japan in March 2021, the brand has received over 30 best cosmetic awards domestically.

As of the first half of 2025, Torriden is sold in over 80,000 stores across 43 countries, including Sephora in the U.S. It is available in convenience stores, drugstores, variety shops, and online platforms such as the official store, Qoo10, Rakuten, and Amazon.

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Source: PR TIMES
Category: Event

[Event Report] Torriden Pop-up Store 'Bloom Café by Torriden' Closes in Shibuya After Successful Run

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