Asuka to Host '1 Million Classical Live' at Yasuragi Gakuen in Sapporo, Hokkaido on July 15

Asuka Co., Ltd. (headquartered in Takasaki, Gunma Prefecture; Chairman and CEO: Hidemi Kato), which operates childcare-specialized staffing services across 21 locations nationwide, is collaborating with the Japan SME Association and the 1 Million Classical Live Foundation to deliver live classical music to childcare facilities across Japan.

As the third installment of the series, the '1 Million Classical Live' concert will be held on July 15, 2026, at Yasuragi Gakuen Atsubetsu Kindergarten and Atsubetsu Dai-2 Kindergarten in Sapporo, Hokkaido.

About Yasuragi Gakuen

Yasuragi Gakuen (Sapporo, Hokkaido) operates Atsubetsu Kindergarten and Atsubetsu Dai-2 Kindergarten. Based on Buddhist childcare principles, the institution emphasizes nurturing empathy and practicing child-centered care that supports each child’s emotional development. Through environments where children actively engage in play and learning, the school cultivates values such as respect for life, empathy, gratitude, and resilience in both mind and body.

This '1 Million Classical Live' event aims to provide children with the opportunity to experience live performances by professional musicians up close, fostering rich sensibilities and empathetic hearts through music.

Delivering Authentic Music Experiences to Children

The '1 Million Classical Live' project is held nationwide with the goal of making classical music more accessible and enjoyable.

Unlike traditional concert halls, the event takes place in intimate settings where children can experience music in close proximity to the performers. This allows them to feel the nuances of instrument tones, vibrations, and even the musicians’ facial expressions, creating a vivid and immersive live experience.

Children not only listen to music but also spend valuable time engaging directly with performers, experiencing authentic classical music firsthand.

Scenes from Classical Concerts at Daycare Centers

Event Overview

Event Name 1 Million Classical Live

Date and Time July 15, 2026 (Wednesday)

Venue Yasuragi Gakuen

Atsubetsu Dai-2 Kindergarten (Sapporo, Hokkaido)

* This concert is for stakeholders only and not open to the general public.

Organizers and Partners - Japan SME Association (General Incorporated Association) - 1 Million Classical Live Foundation (General Foundation) - Asuka Co., Ltd.

Future Plans

As a company specialized in the childcare industry, Asuka is committed not only to human resource support but also to initiatives that enhance the quality of childcare.

Going forward, leveraging its nationwide network of 21 locations, Asuka will continue collaborating with organizations such as the Japan SME Association and the 1 Million Classical Live Foundation to deliver opportunities for children to experience authentic music and culture at childcare facilities across Japan.

Additionally, through this project, Asuka aims to expand new initiatives that connect childcare facilities, local communities, and businesses, contributing to the creation of environments that nurture children’s rich sensibilities and learning.

Details of the event and children’s reactions will be published later as a report with photographs.

Partner Organizations

### Japan SME Association (General Incorporated Association)

The Japan SME Association is a nonprofit organization that provides essential business information, seminars, and consultation services to SME owners nationwide. Committed to eliminating information disparities, it supports the sustainable growth of small and medium enterprises and actively engages in social contribution activities.

https://smb-japan.or.jp/

### 1 Million Classical Live Foundation (General Foundation)

Aiming to create cities filled with music, the 1 Million Classical Live Foundation connects professional classical musicians with society, creating performance opportunities and expanding spaces where people connect through shared experiences of live music. Collaborating with local organizers across Japan, it promotes classical concerts nationwide.

The foundation is developing systems that enable anyone to host authentic classical concerts locally, creating spaces where people connect through live performances.

https://1m-cl.com/

### Asuka Co., Ltd.

Asuka Co., Ltd. operates childcare-specialized staffing services across 21 locations nationwide. The company comprehensively supports childcare facilities through initiatives such as solving childcare worker shortages, recruitment and retention support, talent development, collaboration with local governments, and hosting seminars for childcare institutions. Beyond traditional staffing services, Asuka promotes initiatives that deliver new value to children and childcare sites through collaboration with businesses, organizations, and local governments.

https://www.asuka-hu.co.jp/

Asuka Group Overview

Asuka Co., Ltd.

Representative: Chairman and CEO Hidemi Kato

Head Office: Inoue Building 8F, 265 Yashimamachi, Takasaki City, Gunma 370-0849

Established: December 1994

Business: General labor dispatching / Paid job placement services

Capital: 39 million JPY

Asuka Create Co., Ltd.

Representative: Chairman and CEO Hidemi Kato

Head Office: Sonic City Building 21F, 1-7-5 Sakuragicho, Omiya Ward, Saitama City, Saitama 330-8669

Established: September 2004

Business: General labor dispatching / Paid job placement services

Capital: 30 million JPY

【Inquiries】

Mayumi Ihara, Marketing Department, Asuka Co., Ltd.

Phone: 06-6131-5091

Email: [email protected]