Atlie Inc. has launched 'Thinking Ads,' a new promotion service on its prediction market app 'Beans.' Moving beyond passive viewing, this service uses quizzes about products and brands to encourage active consumer engagement. Users earn points by predicting future sales or answering knowledge-based questions about product ingredients. This approach enhances product understanding and brand recall through repeated, self-driven information seeking, offering companies a high-impact marketing tool.

FACT BOX

  • Source: PR TIMES
  • Category: New Product/キャンペーン