atmos Launches World Cup Campaign Under the Slogan 'FULL TIME NEVER ENDS'

This summer, as the world unites in football fever, atmos launches its World Cup campaign under the slogan “FULL TIME NEVER ENDS”—a fusion of the match-ending term 'full time' and the idea that cultural excitement never truly ends.

Centered on the concept “From the pitch to the Street,” the campaign captures the nostalgic passion of childhood—imitating favorite football players’ moves, goals, cleats, and outfits—and how that youthful admiration continues into adulthood. atmos expresses this enduring connection to the World Cup through its unique cultural lens.

During the campaign, atmos will release an apparel capsule collection in collaboration with Umbro, and unveil the 12th installment of the collaborative ZX 8000 G-SNK model with adidas Originals. The new ZX 8000 G-SNK will also be showcased at the 'FIFA World Cup Store at Laforet Harajuku,' hosted by adidas from June 11 (Thu) to June 21 (Sun), 2026.

Additionally, atmos will produce a special edition of its original magazine, 'atmos mag,' titled 'World Cup Edition.' This unique issue will feature football-related sneakers, jersey snapshots, and more, reflecting atmos’s distinct editorial perspective.

• In-Store Campaign

From June 22 (Mon) to July 20 (Mon, national holiday), 2026, customers who spend over ¥20,000 (excluding tax) or purchase designated items at any atmos store will be entered into a lottery for exclusive World Cup-themed prizes.

Meanwhile, select stores—including Omotesando, Yokohama Joypolis, Shinsaibashi, Hiroshima, and Hakata—will feature special in-store decorations, creating a unique space where football and street culture converge, available only this summer.

[“FULL TIME NEVER ENDS” Campaign Details]

- Period -

June 22 (Mon) – July 20 (Mon, national holiday), 2026

- Details -

Available at all atmos stores. Customers who spend over ¥20,000 (excluding tax) or purchase designated items can participate in a prize draw with exciting football-themed rewards.

Additionally, on July 18 (Sat), 2026, atmos will host a participatory futsal tournament at YASU FUTSAL STADIUM in Setagaya, Tokyo. The tournament will follow a single-elimination format with eight teams and will be open to the public via application on the atmos official website.

[atmos FUTSAL TOURNAMENT]

- Date -

July 18 (Sat), 2026

- Venue -

YASU FUTSAL STADIUM / 2-4-18 Kamishonan, Setagaya-ku, Tokyo, Corinne Bajikoen Annex Building

- Time -

17:00–21:00

▶ An 8-team tournament format. Participation is open to brands, industry professionals, and the general public via atmos’s official website. The winning team will receive premium prizes, including ZX 8000 sneakers.

For more details, visit:

https://www.atmos-tokyo.com/lp/full-time-never-ends-atmos

<About “atmos”> https://www.atmos-tokyo.com

The name “atmos” is derived from “atmosphere,” reflecting the brand’s vision of being an essential, ever-present presence. Since opening its flagship store in Harajuku, Tokyo in 2000, atmos has positioned sneakers as fashion items, featuring signature sneaker walls in-store. Through collaborations with global brands, exclusive product launches, and marketing initiatives, atmos continues to project Tokyo’s sneaker culture onto the global stage.