[Atre Shin-Urayasu] Promoting Shop Signature Products as Your Faves: 'SHIN-URAYA Sweets Encyclopedia' Begins May 29th (Fri)

Atre Shin-Urayasu, operated by Atre Co., Ltd., is hosting an SNS campaign titled 'SHIN-URAYA Sweets Encyclopedia' from May 29th (Fri) to June 21st (Sun), 2026, showcasing signature products recommended by each shop.

Atre Shin-Urayasu features many signature items that symbolize its shops, including long-beloved classics and masterpieces crafted by artisans. This project aims to bring the appeal of these products to customers, helping them find their 'Oshi' (recommended) items to brighten their daily lives. By presenting the 'dedication' and 'deliciousness' behind the products as an 'encyclopedia,' we propose new connections between customers and shops.

'SHIN-URAYA Sweets Encyclopedia' SNS Campaign Overview This participatory event showcases signature items from each shop as part of the 'SHIN-URAYA Sweets Encyclopedia' on the official Atre Shin-Urayasu Instagram, where customers can vote for their favorite 'Oshi.'

Campaign period: May 29th (Fri) - June 21st (Sun), 2026 How to participate: 1. Follow the official Atre Shin-Urayasu Instagram (@atre_shinurayasu_official). 2. 'Like' the campaign post for the 'SHIN-URAYA Sweets Encyclopedia.' 3. Enter the number of your favorite sweets or drink from the encyclopedia in the comment section. Prize: 100 people selected by lottery from those who follow and comment will receive a 500-yen 'Eraberu Pay.'

Enjoy Sweets from the Encyclopedia! Tasting Event Overview A limited two-day tasting event where you can enjoy products from the 'SHIN-URAYA Sweets Encyclopedia' on the spot.

Dates: June 13th (Sat), 2026, 13:00-14:00; June 14th (Sun), 2026, 13:00-14:00 (Limited to the first 60 people each day). Numbered ticket distribution: From 12:30 each day at the Atre Shin-Urayasu 1F Garden Terrace. Participation conditions: Follow the official Atre Shin-Urayasu Instagram and present the Atre official LINE info delivery screen for Shin-Urayasu. Participation benefit: All participants will receive a 500-yen digital coupon valid at participating stores on the day of the event.