[Nagoya/Atsuta] Sharing 1,900 years of history with the world: Local volunteer group "Atsuta Miyashuku-kai" releases a new branding video depicting the pride of the town.

The community development group "Atsuta Miyashuku-kai" (Chairman: Yotaro Hanai), which operates primarily in the Atsuta Ward of Nagoya City, has reached the 11-year milestone of its monthly event, the "Atsuta Tsuitachi-ichi" (First-of-the-Month Market). To celebrate, they have released a new branding video designed to share the universal appeal of Atsuta with the world.

Key Points of this Release

Who: [Modern-day Townspeople] The Atsuta Miyashuku-kai, a group of over 100 diverse members—including long-standing local businesses, NPOs, corporate employees, sole proprietors, and universities, primarily in their 30s and 40s—planned and produced the video themselves.

Why: [Inheritance of Universal Values] Rather than a simple event announcement, this was created as a permanent brand movie, including an English version, to capture both the "silence" of the 1,900-year-old sacred site and the "energy" of the first of every month.

Future: [From Points to Areas] Starting with this video, the group will link further community development activities, such as the planning and production of tourist maps, to strengthen the attraction of visitors from both Japan and abroad.

Atsuta Tsuitachi-ichi (First-of-the-Month Market)

"Tsuitachi-mairi" is a long-standing custom of visiting shrines and temples on the first day of every month. To raise awareness of this tradition, the Miyashuku-kai organizes the "Atsuta Tsuitachi-ichi." Companies with ties to Atsuta set up stalls to provide "omotenashi" (hospitality) to visitors. The limited-edition Japanese sweet "Atsuta Miya-mochi," co-developed by four long-standing local businesses (Kiyome-mochi, Kameya Yoshihiro, Myokoen, and Atsuta Houraiken), has also become a local specialty.

Video Concept: The Breath of "Atsuta," Where Tradition Meets the Future

The video contrasts the silence of Atsuta Jingu, which holds over 1,900 years of history, with the bustle and smiles of the people who gather there. The production process of "Atsuta Miya-mochi" is also featured as a representation of "passed-down sentiments." The video pursues emotional aesthetic beauty to intuitively convey to the world that Nagoya's Atsuta is a "sacred place to visit and find peace of mind."

Future Outlook: From Points to Lines, Community Development Through Broader Regional Cooperation

In addition to activities that pass down the history and culture of Atsuta to future generations through kamishibai (paper theater) and karuta (card games), the Atsuta Miyashuku-kai is currently planning new initiatives, such as the creation of maps from a tourism perspective. They will continue to promote sustainable tourism-based community development to evolve Atsuta into a town loved by people all over the world.

[Video Information] Japanese Version Release Date: March 31, 2026 URL: https://youtu.be/lwM57VODOZw English Version Release Date: March 31, 2026 URL: https://youtu.be/331iXtaGgzw

Official Website: http://atsuta-miyashuku.com/