[Aucfan] Launches Amazon Advertising Management Service, Offering Ad Operation Know-how Proven by its Own Brands

Aucfan Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Shuichi Takeyasu) is pleased to announce the launch of its "Amazon Advertising Management Service" to support Amazon advertising operations.

This service is provided to businesses operating on Amazon, based on the advertising operation know-how accumulated through the management of the Aucfan Group's own brands. In addition to sales expansion, the service supports sustainable growth through operational design that emphasizes gross profit improvement.

Background of Service Provision Amidst intensifying competition in the Amazon market, the importance of advertising operations is increasing. However, challenges such as operational silos, over-reliance on automated bidding, and declining profitability due to a sales-centric approach are becoming apparent.

In response to these issues, the Aucfan Group has been promoting integrated operations from product development to sales and advertising management through the operation of its own brands, "AP LAB" and "KACHIKA." Alongside accumulating sales performance on Amazon, we have been internalizing advertising operations and working to improve operational accuracy. Furthermore, based on a philosophy of optimizing ad operations with gross profit as the core metric, rather than merely maximizing sales, we have achieved results such as acquiring Amazon Best Seller status for multiple products in a short period.

We have now launched our Amazon advertising management agency service, leveraging the reproducible advertising operation know-how cultivated through these initiatives.

Service Overview This service provides comprehensive support for Amazon advertising, from strategy design to operation.

* Advertising strategy design and agency operation * Optimization through exclusion keyword design and bid adjustments * Regular implementation of improvement measures and reporting * Performance-oriented fee structure linked to advertising spend

By optimizing ad operations with a focus on gross profit, not just sales, we realize operations that generate continuous profit. * For service details, please inquire.