【AP LAB / KACHIKA】Lifestyle Week Summer Exhibition Report

SynaBiz Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Keimei Ishimaru; 100% subsidiary of Auction Co., Ltd.) exhibited at "Lifestyle Week Summer," held at Tokyo Big Sight from June 24 (Wed) to 26 (Fri), 2026. The company showcased lifestyle-related products from its private brands "AP LAB (Appreciate Product Lab)" and "KACHIKA," along with OEM production case studies.

At this exhibition, the company displayed lifestyle goods, kitchenware, and fashion accessories, including Amazon bestsellers, allowing visitors to directly experience product textures, lightness, and usability—factors often difficult to convey online.

Throughout the event, attendees from diverse industries such as retail, wholesale, e-commerce, manufacturers, and suppliers visited the booth, engaging in concrete discussions on procurement, wholesale distribution, OEM/ODM production, and joint planning.

Products that received particularly strong feedback:

＜Supercritical Fluid Slippers＞

KACHIKA's Supercritical Fluid Slippers, designed as recovery sandals with exceptional lightness, softness, and shock absorption, allowed many visitors to experience their comfort firsthand. Attendees also inquired about potential applications for daily use, gifting, and corporate merchandise.

・Product page: https://amzn.asia/d/0g4F7TeD

＜Casual Backpack＞

KACHIKA's casual backpack attracted significant interest for its lightweight design, simplicity, practicality, and added features such as water resistance and antibacterial/odor-control functions. Visitors praised its large capacity and multiple pockets, making it suitable for commuting, school, and travel. Retail and e-commerce businesses also requested specific information on sales channels and wholesale terms.

・Product page: https://amzn.asia/d/072cT5jn

＜PU Indoor Shoes＞

Displayed as a pre-launch product, the PU indoor shoes drew attention for their everyday usability and elegant design that blends seamlessly with interior decor. Attendees responded positively, noting their suitability for both in-store and e-commerce sales, as well as potential for gifting and year-round sales.

Real Exhibition as a Direct Channel for Communicating Product Value

AP LAB and KACHIKA have previously focused on e-commerce for product distribution. This exhibition provided a valuable opportunity to let visitors directly experience material textures, weight, sizing, and usability—elements often difficult to convey online.

Moving forward, the company will incorporate feedback from the exhibition into product planning and distribution expansion, further strengthening collaboration with retail, wholesale, e-commerce businesses, manufacturers, and suppliers.

Businesses interested in OEM/ODM production, joint planning, or wholesale distribution are encouraged to contact us via the details below.

Mail: [email protected]

Event Overview

・Event Name: Lifestyle Week Summer ・Dates: June 24 (Wed) – 26 (Fri), 2026 ・Venue: Tokyo Big Sight ・Exhibiting Company: SynaBiz Co., Ltd. ・Exhibited Brands: AP LAB, KACHIKA, OEM production case studies

About the Exhibited Brands

AP LAB

— Capturing the essence, exceeding expectations. — AP LAB is a brand that connects market data, customer feedback, and production background into a unified "value." By carefully analyzing how products are used and what consumers truly need—beyond mere numbers and trends—the brand reflects these insights into product development.

Through direct collaboration with overseas factories, AP LAB achieves high cost efficiency without compromising on quality. The brand will continue optimizing distribution to offer consumers new, valuable choices.

AP LAB (Appreciate Product Lab) Store Page: https://www.amazon.co.jp/stores/AppriciateProductLAB/page/2680004F-2223-4CB2-B559-219511CED0F0

KACHIKA

"Changing value. Changing through value."

KACHIKA is a private brand born with the mission of delivering only what is truly valuable, under the concept of "not creating the ordinary."

Today's market is flooded with products that look familiar. In such an era, KACHIKA aims to materialize only what holds genuine value.

Through daily choices and personal preferences, KACHIKA seeks to quietly align with your values and deliver that perfect "click" moment.

KACHIKA Store Page: https://www.amazon.co.jp/stores/KACHIKA/page/34E71B29-9B8A-436E-AE41-7406C6013B3E?lp_asin=B0FJXDS6GS&ref_=cm_sw_r_ud_ast_store_75GBQ71D8N62NQ30HPEB&store_ref=bl_ast_dp_brandlogo_sto

About the Auction Group

The Auction Group leverages data and technology to operate distribution platforms that connect suppliers and consumers in domestic and international markets.

Its established businesses include the market price search service "Auction" and the B2B trading platform "NETSEA," forming a stable revenue foundation.

Building on this foundation, the group is currently advancing its growth drivers: proprietary brands and the live commerce business "NETSEA MallLive." Centered on "D2X (Direct to X) Commerce," which supports everything from product planning to sales, the group is establishing new distribution models.

Going forward, the group will continue strengthening its existing foundation while expanding growth areas, advancing its business structure.

SynaBiz Co., Ltd. Company Overview

・Representative: Representative Director Keimei Ishimaru

・Established: July 2015

・Capital: 25 million JPY (100% funded by Auction Co., Ltd., listed on the Tokyo Growth Market)

・Headquarters: 7F, Sumitomo Real Estate Osaki Twin Tower East, 5-1-18 Kitashinagawa, Shinagawa-ku, Tokyo 141-0001

・URL: https://synabiz.co.jp/